Cave’s Five Favorite Books on Business

When you’re starting your own business you read… a lot. Sometimes riffling through all the bad business books can make it tough to find the good ones. That’s why we thought we would put together a quick list of our personal favorites that have taught us the most about business.



Justin’s Favorite Book: The Power of Habit by Charles Duhigg

In the Power of Habit, Charles Duhigg investigates individuals who have achieved success by focusing on patterns. Each chapter looks at a new scenario, but they all center around the same theme: success comes from transforming your habits. The book takes an in-depth look at Starbucks CEO Howard Schultz, the marketers behind Febreze at Procter & Gamble, and an untested CEO at Alcoa (one of America’s largest companies). If you want to be successful in business, you need to take a serious look at your habits – and if you want to take a look at your habits, you need to read this book.

Get it here on Amazon




Mitchell’s Favorite Book: Without Their Permission by Alexis Ohanian

A great read for anyone who is looking to start their own business. The book is written by Alexis Ohanian who is a co-founder of Reddit, one of the internet’s busiest websites. The book explores the idea that the internet’s ability to gather and spread information can produce major social changes all without anyone’s permission. The book then goes on to talk about many other startups Ohanian is involved with and explores what it takes to get your business to the next level. If you have an idea or a dream, follow it – your opinion should be the only one that matters. Very inspiring.


Get it here on Amazon.




Taylor’s Favorite Book: QR Codes Kill Kittens by Scott Stratten

Every book talks to you about the things you need to do to be a successful marketer. QR Codes Kill Kittens on the other hand focuses on all the things you should NEVER do and emphasizes the importance of the medium and the message working in unison. If you’re someone who’s had a boss ask you to ‘make something viral’ then you should pick it up. It’s a quick read with great examples and filled with humor. Go save a cat!


Get it here on Amazon.



Jordan’s Favorite Book: Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

It’s easy to look at successful entrepreneurs like Richard Branson and wonder how they were able to achieve such mass-scale success. This book takes you through his journey as a young startup magazine founder in England to his current Virgin empire. The biggest thing I’ve personally taken away from this book is to enjoy the journey. Entrepreneurship isn’t about overnight success. It’s about working your ass off, building something that helps people, and having a ton of fun along the way. Branson echoes these sentiments throughout the book. Very interesting, and a great read for entrepreneurs.


Get it here on Amazon.




Michael’s Favorite Book: Rework by David Heinemeier Hansson and Jason Fried

I recommend this book for anyone just starting their own business. This book will give you all the basic principles of entrepreneurship minus all the fluffy wording most authors use to sound like they are business experts. I learned a lot and it was reassuring to see that our business was doing many of the right things that were mentioned in this book. Rework is also a very short read, you will be finished with it in a couple of days if not one.

Get it here on Amazon.

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