Bites & Bangers: A Social Media Strategy That Scales

The biggest brands and creators on social media follow this playbook with their content.

And you can use it too. I call it the Bites & Bangers strategy. This approach to social media circles around two types of content:

1. Bites 🌯

Bites are short/quick-to-create pieces that (i) stop the scroll and (ii) get people to comment, like, or share. They have three main characteristics: they are easy to make, easy to digest, and easy to share. Bites are under 300 words or 1 minute in video length. They are the content users want to get while they scroll social media, waiting for their bus, during commercials, etc

2. Bangers 🍖🥔

Bangers are posts you put serious time and effort into. They aren’t created with the intent of getting a quick laugh while someone scrolls social. Bangers are resources, the posts that bring someone into your unique POV on an issue or give them in-depth knowledge they haven’t had before. These posts are the ones that turn casual likes and comments into rabid fans. They’re typically over 1000 words in length or long(er) form video.

Case Study: Shaan Puri

Shaan Puri uses the Bites & Bangers strategy to perfection. He is active daily on social media, posting about random musings and business findings. Then, every so often, he creates a Banger. These often go viral, and lead to insane growth on his account.

See both Bites & Bangers in the two tweets below.

Bite ⬆️ Banger ⬇️

Brand Example: HubSpot

Bite ⬆️ Banger ⬇️

What are the risks?

The biggest risk is creating too many Bites and not enough Bangers. When you create too many Bites you risk brand dilution. Bangers are the pillars that hold up your brand, while Bites are the drywall in between. Without the pillars you risk having the strategy collapse.

How to avoid this?

Time-block and prioritize time for the big ideas and content productions. They are equal to, if not more important than the small Bites.

When you think about Bites & Bangers for your social media, start with the context in which you want the user to see your content and the emotion you want them to feel. After that, pick your topic, medium, etc.

Then you’re off to the races.