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things not to overlook google adwords

4 Things Not to Overlook in Google Adwords

Adwords is still one of the most popular forms of digital marketing. If you’re selling a product or service, search ads can help drum up business and put dollars in your pocket. That being said, there are a few things you should be sure not to overlook when you set up a search campaign. Hopefully,…

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important facebook metrics

Facebook Metrics You Need to Watch – Episode 31

Watch the Episode Show Notes This week we talk about 3 Facebook metrics that you need to watch, and why they’re so important. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Watch your engagement metrics – they’re telling on the quality…

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how to use twitter better

How to Use Twitter Like a Pro – Episode 30

Watch the Episode Show Notes This week we talk about how to use Twitter like a pro, with 3 quick tips. Beer of the Day: No beers! Drinking in public is frowned upon, apparently. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Twitter chats are a great place to up your engagement and connect with…

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make your website work better

How to Turn Your Website into a Lead Machine

Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know as…

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things to share on linkedin

4 Things to Share on LinkedIn (Before You Get LinkedOut)

  LinkedIn is becoming many social media users go-to place to find industry news. Their latest update makes the site easier to use and more visually appealing, and businesses and individuals alike are investing more dollars into their time on the platform.   With that being said, there are still plenty of posts and comments being…

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quick guide to directories and reviews

A Quick Guide to Local Directories & Online Reviews

  Local directories are extremely important – especially for any local business, where they often take up a majority of the first page of Google branded searches.     This is because they carry such weight in search engines. They can often be the deciding factor when someone searches for your business online.   For example,…

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Reasons your facebook ads aren't working

8 Reasons Your Facebook Ads Aren’t Working

If your Facebook ads aren’t working as well as you want, it’s likely due to several reasons. The Facebook ad platform allows for a lot of flexibility for the individual user. This is good and bad, as the more flexibility we the users have, the more prone we are to running unsuccessful ad campaigns. If…

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best facebook advertising

3 Extremely Profitable Types of Facebook Advertising

If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes. Think about it – other than the NSA – who has more data on you than Facebook? They know what websites you visit,…

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twitter tips

4 Ways to Get Better Engagement on Twitter

Do you want to get better engagement on Twitter? This article is intended to help out people who are new to Twitter or any seasoned vet, looking to brush up on their skills. I’ve always looked at Twitter as the world’s largest ongoing conversation. There are a million different conversations going on at once, so…

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tips for making live video

5 Tips For Any Business Making Live Video

Live video, live video, live video. If you’ve been keeping up with the latest marketing trends, you’ll know that live video is the hottest topic of 2017 so far. Seemingly every social media platform is making its own play (Twitter, Instagram, Facebook). And for those platforms not doing it (Snapchat/LinkedIn), we predict you’ll be able…

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