In The Cave

influencer marketing pros and cons

The Pros and Cons of Influencer Marketing – Episode 42

Watch the Episode Show Notes Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers. Beer of the Day: Lost Coast Sharkinator White IPA @CaveJustin: 8/10 @CaveJordanS: 9/10   Here’s a quick summary: PROS 1. Influencer marketing is affordable, and you can get very…

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seo for small businesses

SEO Strategies for Small Businesses – Episode 41

Watch the Episode Show Notes This week we’re discussing SEO strategies that small businesses can implement today. Hit play! Beer of the Day: Reel Brew Co.’s Narcissus IPA @CaveJustin: 8/10 @CaveJordanS: 8/10   Here’s a quick summary: 1. Try to rank for long tail keywords 2. Use Google Webmaster Tools to find out what people…

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How to Go Viral – Episode 40

Watch the Episode Show Notes This week we’re discussing one of the worst buzz words in marketing – viral. Hit play to find out how to set expectations and truly go “viral” in your industry. Beer of the Day: The difficult to pronounce Erdinger Weißbräu @CaveJustin: 9/10 @CaveJordanS: 10/10   Here’s a quick summary: 1. Set…

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How to Create Evergreen Content – Episode 39

Watch the Episode Show Notes This week we’re discussing one of our favorite topics – evergreen content. Here’s what it is and how to use it in your marketing strategy. Beer of the Day: Beer is Back! This week we’re drinking Ex Novo Brewing’s Dynamic Duo IIPA. @CaveJustin: 6/10 @CaveJordanS: 5/10   Here’s a quick…

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ways to enhance an adwords campaign

5 Ways to Enhance Any Adwords Campaign – Episode 38

Watch the Episode Show Notes This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick…

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how to shoot videos cheap

How to Make Awesome Videos on a Budget – Episode 37

Watch the Episode Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Stabilize your…

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how to schedule your social media fast

How to Schedule Your Social Media FAST – Episode 36

Watch the Episode Show Notes Today, we’re talking about how to do your social media in one hour per week. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Use a content calendar to lay out your themes, important dates, and posting schedule…

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the best wordpress plugins

WordPress Plugins You Need For Your Website – Episode 35

Watch the Episode Show Notes This week we’re talking about our absolute favorite WordPress plugins. Hit play to get the goods. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Yoast SEO lets you add alt tags, meta descriptions, and a…

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How to Make More Money With Facebook Ads – Episode 33

Watch the Episode Show Notes This week we discuss Facebook ads, and ways to improve your return on investment. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Match your targeting to your goal 2. Look at what you’re trying…

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how to optimize your youtube videos

How to Optimize Your YouTube Videos – Episode 32

Watch the Episode Show Notes This week the guys discuss how to properly optimize your YouTube videos. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Capture peoples attention in the first 5 seconds of the video 2. Get to the…

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