Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

MYM 100 – 5 Lessons from Recording 100 Podcasts

Mind Your Marketing · MYM #100 – 5 Lessons from Recording 100 Podcasts In this episode, I spend a couple of minutes breaking down the biggest lessons I’ve learned from creating Mind Your Marketing, and how you may be able to apply them to your business. Enjoy, and here’s to the next 100!

MYM 93 – How to Understand Your Customers’ Needs With Brett Chester

Mind Your Marketing · MYM #93 – How to Understand Your Customers’ Needs With Brett Chester In this episode, we sit with Sitetracker’s VP of Marketing, Brett Chester. Brett Chester is the Vice President of Marketing at Sitetracker where he is responsible for creating and bringing marketing strategy to life. Raised in Australia, Brett moved

MYM 92 – Overcoming Doubts and Doubters With Kara Goldin

Mind Your Marketing · MYM #92 – Overcoming Doubts and Doubters With Kara Goldin We sit down with the CEO, and Co-Founder of HINT Water, Kara Goldin to discuss her journey as an entrepreneur. We also talk about the release of her new book, Undaunted: Overcoming Doubts and Doubters. Connect with Kara on Twitter.

MYM 90 – The Power of a Name With Donuts Inc. CMO, Mina Neuberg

Mind Your Marketing · MYM #90 – The Power of a Name With Donuts Inc. CMO, Mina Neuberg We sit with Mina Neuberg, the Chief Marketing Officer of Donuts, Inc. Donuts is the largest holder of the new top-level domains, such as .live, .family, and .studio and also owns name.com, a domain registrar. Mina has the

7 Influencer Marketing Strategies to Boost Your Brand Value

The popularity of influencer marketing is soaring.  Not convinced? Then, check out this stat: In 2019, 93% of marketers leveraged it to grow their brand value, awareness, and revenue. Compared to traditional marketing forms, influencer marketing is proving to be more effective when it comes to establishing a brand’s reputation, credibility, and trust.  Smart marketers

7 B2B Marketing Strategies Worth Considering in 2022

Marketers worldwide have had to change their approaches dynamically in 2022, owing to a worldwide pandemic that forced people to stay indoors. Digital ones completely replaced outdoor advertisements and marketing strategies. Brands became more interactive and engaged more with their customers than ever before. Personalized forms of marketing communication became more acceptable, and digitally strong