The popularity of influencer marketing is soaring. Not convinced? Then, check out this stat: In 2019, 93% of marketers leveraged it to grow their brand value, awareness, and revenue. Compared to traditional marketing forms, influencer marketing is proving to be more effective when it comes to establishing a brand’s reputation, credibility, and trust. Smart marketers …
Mind Your Marketing · MYM #87 – Applying First Principles Thinking to Your Marketing with Nick Wassenberg In this episode, we sit with Nick Wassenberg, VP of Marketing at Fulcrum. We talk through the ‘how’, and more importantly the ‘why’ behind Fulcrum’s marketing.
Mind Your Marketing · MYM #86 – Creating a Personal Brand That Sticks With Mitch Parker In this episode, we sit with Mitch Parker of Hersh Condos to talk about how he has grown his personal brand, and how you can too.
Mind Your Marketing · MYM #85 – Being an Ally to Your Clients with Tali Co-founder, Andreas Koustas In this episode, we sit with Andreas Koustas of Tali Talent to discuss how he and his team have grown their recruiting agency by becoming allies with developers.
Marketers worldwide have had to change their approaches dynamically in 2022, owing to a worldwide pandemic that forced people to stay indoors. Digital ones completely replaced outdoor advertisements and marketing strategies. Brands became more interactive and engaged more with their customers than ever before. Personalized forms of marketing communication became more acceptable, and digitally strong …
Mind Your Marketing · MYM #84 – How Wet Noses is Innovating the Pet Food Space With CEO, Johnni Rodgers In this episode, we with Johnni Rodgers to discuss her entrepreneurial inspiration, career, and how she is pushing Wet Noses forward.
Mind Your Marketing · MYM #83 – How to Retain Team Members in a Competitive Market With Branden Cobb In this episode, we sit with the VP of Marketing at Corcoran Global Living, Branden Cobb. We talk at length about how he and his team are approaching employee retention programs.
Mind Your Marketing · MYM #82 – Diving Headfirst Into a Niche With ParkHub’s Kate Valbracht We sat down with Kate Valbracht to discuss what it takes to dive headfirst into a niche. Her team at ParkHub is changing an entire industry, and doing so through purpose-driven efforts.
Mind Your Marketing · MYM #81 – Fueling Business Growth by Providing Great Service With Simon Mass We sit with The Condo Store CEO, and Co-Founder Simon Mass to discuss how we went from a college kid with a dream, to facilitating over $24 billion in real estate transactions.
Mind Your Marketing · MYM #80 – Understanding All of The Customer Touchpoints With Andrew Infantino from Copper Branch In this episode, we sit with Andrew Infantino to discuss how Copper Branch has approached growth with great food, and impactful customer experiences.
Mind Your Marketing · MYM #79 – Building a New Creative Agency With Grant Tucker In this episode, we sit with creative agency owner Grant Tucker to discuss how his business has evolved over the years. This episode is full of lessons for those looking to start their own agency.
Mind Your Marketing · MYM 78 – Recognizing the Need for Community With VP of Marketing at Teampay, Nicole Lindenbaum We sat down with VP of Marketing, Nicole Lindenbaum, to discuss how her team is helping build a community with Teampay.
Mind Your Marketing · MYM #77 – How Visual Storytelling Evolved with Grant Farhall, CPO, Getty Images and iStock In this episode, we sit with Grant Farhall to discuss how visual storytelling has evolved; and how businesses can leverage it for themselves.
Mind Your Marketing · MYM #76 – Getting Your Ego Out of the Way in Marketing With Nutrabolt CCO, John Herman We sit with Nutrabolt Global Chief Commercial Officer, John Herman to discuss rolling out a new product, within an established brand. We dive into why your ego can get in the way of measurable …
Mind Your Marketing · MYM #75 – Adapt and Grow With Aftermarq Founder, Vincenzo Landino Hear Jordan interview Aftermarq founder, Vincenzo Landino. We discuss how he started his company and how he’s acquired skills as his career has progressed.
Mind Your Marketing · MYM #74 – Doing Business in a Human Fashion With Elana Ostrega from Clearbanc In this episode, we sit with Elana Ostrega, Senior Director of Marketing at Clearbanc. We dive deep into understanding how to run marketing programs that focus on empathy.
Mind Your Marketing · MYM #73 – Storytelling as a Professional Service Provider with Lauren Jones from AppIt Ventures In this episode, we sit with Lauren Jones to discuss what it’s been like build to build marketing systems for AppIt Ventures–a custom software development shop based out of Colorado.
Mind Your Marketing · MYM #72 – Building Your Own Agency to Win with Chris ‘Kubby’ Kubbernus We sit down with Kubb&Co, founder and CEO, Chris Kubbernus to discuss his journey from starting his agency to scaling it to over 25 employees.
