MYM 90 – The Power of a Name With Donuts Inc. CMO, Mina Neuberg
We sit with Mina Neuberg, the Chief Marketing Officer of Donuts, Inc. Donuts is the largest holder of the new top-level domains, such as .live, .family, and .studio and also owns name.com, a domain registrar. Mina has the behemoth challenge of trying to change consumer mindsets when it comes to domain names and the importance they have in building business identities online.