Mind Your Marketing · MYM #56 – Pivoting When It Mattered Most With FanFood VP of Marketing, Isabella Jiao In this episode, we sit with Isabella Jiao to discuss what FanFood has been doing to pivot throughout the COVID-19 pandemic.
Mind Your Marketing · MYM #55 – The Power of Brand Storytelling With Jannine Krish Telling a story is everything! That’s what we discuss with brand marketer, Jannine Krish in this episode.
The number one result in Google gets approximately 32% of all clicks. This stat highlights something that marketers have known for a while — SEO is essential in today’s world. If your business is located online in any way, you’ll need to invest in SEO in some way to ensure it ranks in search engines …
Mind Your Marketing · MYM #54 – A Look Inside Mid-Day Squares With Co-founder, Jake Karls In this episode, Jordan sits with Jake Karls from Mid-Day Squares to talk about what it has been like building a brand from scratch.
Nearly half the world’s population now uses social media. That fact alone makes it a crucial element of any marketing strategy. If you aren’t effectively engaging with your followers on social media, you’re missing out. Done right, it’s the perfect channel for building relationships with your audience, raising your brand profile, and making more money. But despite …
Mind Your Marketing · MYM 53# – Sticking to the Vision, with Bankers Healthcare Group CMO, Chris Panebianco In this episode, we with Bankers Healthcare Group’s CMO, Chris Panebianco to talk about his experience as a marketer.
Creativity can feel like a stroke of genius that only some are capable of grabbing. But what if you could use science to become more creative? It turns our researchers have found that it is possible to spark creativity by using science-backed methods. This article will dive into a few methods that you can use …
Mind Your Marketing · MYM #52 – Thinking About the Entire Funnel With CMO, Peter Guagenti In this episode, we sit with Peter Guagenti to talk about a customer’s entire journey.
Mind Your Marketing · MYM #51 – Letting Customers Know They Are Heard With Tedd Evers In this episode, we sit with TripTuner’s CEO and founder, Tedd Evers to talk about how the travel industry has changed since COVID-19.
Mind Your Marketing · MYM #50 – Building Culture and Managing Remote Teams With Coribytes Co-Founder, Scott Ford In this episode, we sit down with Scott Ford from Corgibytes to talk about how he’s built and managed a fully remote team.
Mind Your Marketing · MYM #49 – Just Keep Going with Lotus Sustainables Founder, Farzan Dehmoubed Today we sit with Farzan Dehmoubed from Lotus Sustainables, an eco-friendly company on a mission to eliminate plastic from shopping.
Mind Your Marketing · MYM #48 – The Importance of Customer Service With Simplr CMO, Daniel Rodriguez In this episode, we sit down with Daniel Rodriguez to discuss the importance of customer service, and how it’s baked into your overall customer’s experience. The Magic of Thinking Big. Simplr
Mind Your Marketing · MYM #47 – How Entrepreneurs Run Toward Problems With Ara Bagdasarian In this episode, we sit down with serial entrepreneur Ara Bagdasarian to talk about what it takes to have an entrepreneur’s mindset. Get his book: The Lemonade Stand: What every entrepreneur should know to succeed in starting and running any …
Mind Your Marketing · MYM #46 – Creating a New Beverage Line With Paul Eschbach and Nick Benz In this episode, we sit down with Betera founders Nick Benz and Paul Eschbach to talk about what it took to launch their beverage company, Betera.
Mind Your Marketing · MYM #45 – How to Walk the Walk as a Marketer With Lessonly CMO, Kyle Lacey In this episode, we sit down with Lessonly CMO, Kyle Lacey to discuss walking the walk as a marketer. This show is great for anyone who’s looking to move to the executive level in their …
Segmentation is one of the top email marketing strategies, but any seasoned marketer will tell you that you need something more -dynamic segmentation. The interests, income, and priorities of your customers keep changing from time to time. As a result, the subscriber list needs to be reshuffled for suiting the buyer persona at the current …
Mind Your Marketing · MYM #44 – Sticking to Brand Principles With CMO Sam Ford Collins In this episode, we talk with Sam Ford Collins to go over what it takes to market in the cannabis industry.
Mind Your Marketing · MYM #43 – Learning from NYT Best-Selling Author, Brant Cooper Today we sit with Brant Cooper, who is a New York Times best-selling author. He has consulted companies across North America and is obsessed with leadership and entrepreneurship.
