Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

MYM 47 – How Entrepreneurs Run Toward Problems With Ara Bagdasarian

Mind Your Marketing · MYM #47 – How Entrepreneurs Run Toward Problems With Ara Bagdasarian In this episode, we sit down with serial entrepreneur Ara Bagdasarian to talk about what it takes to have an entrepreneur’s mindset. Get his book: The Lemonade Stand: What every entrepreneur should know to succeed in starting and running any

Why Dynamic Segmentation Is The Best Kept Secret in Email Marketing

Segmentation is one of the top email marketing strategies, but any seasoned marketer will tell you that you need something more -dynamic segmentation. The interests, income, and priorities of your customers keep changing from time to time. As a result, the subscriber list needs to be reshuffled for suiting the buyer persona at the current

MYM 43 – Learning from NYT Best-Selling Author, Brant Cooper

Mind Your Marketing · MYM #43 – Learning from NYT Best-Selling Author, Brant Cooper Today we sit with Brant Cooper, who is a New York Times best-selling author. He has consulted companies across North America and is obsessed with leadership and entrepreneurship.

How to Write Great Headlines, Every Time

“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.” Brian Clark, Coppyblogger In a world where people are scrolling, your content is competing for attention.