MYM #01 – With Aptology CMO, Caroline Tien-Spalding
Mind Your Marketing · MYM #01 - Understanding the Relationship Between Product and Marketing with Caroline Tien-Spalding In this episode, we speak with Caroline Tien-Spalding,
5 Ways to Increase Engagement on Social Media Posts
Engagement is the lifeblood of successful social media campaigns. Without it, you’re simply broadcasting your message to deaf ears. So, in this blog post, we’ll
How to Get The Most Out of Your Content in 2020
Succeeding in content marketing has changed in 2020. No longer will generic posts titled things like 4 Ways to Increase Twitter Followers give you any reasonable
We Tested 8 Email Service Providers: Here’s What We Found
We tested eight email providers to find out which was one was the best for our needs. While testing, we came across a couple of
Social Media Ideas for February
It's February, and that means it's time to crack open those social media calendars and plan your month of content. Let's cut to the
How to Become a Better Marketer in 2020
So you want to become a better marketer? In this blog, I'll give you four techniques you can use to help you improve your marketing
Building the Brand: The History of Versace
Growing up in Reggio Calabria, Gianni Versace spent his early years working for his mother, who owned a local sewing business. This is where Versace
Building The Brand: Tim Hortons
In 1964, NHL player Tim Horton founded the first Tim Hortons coffee shop in Hamilton, ON. Three years later, he became full business partners with
Building the Brand: The History of Alibaba
In 1999, in a small apartment in Hangzhou, China (about 2.5-hour drive from Shanghai) Jack Ma and 17 friends launched the company we know today
Building the Brand: The History of Michelin
The Origin Story While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door