Project Description


Roofstock wanted to expand their audience on social media and connect with more prospective real estate investors.  They needed a campaign that was informative and approachable, just like their product.


Roofstock had something to show.

With an innovative marketplace where investors could buy and sell properties, with tenants in place–Roofstock wanted to build an audience on social media. Their customers are savvy, so this meant the social media had to be as well.

Through insightful and digestable video


View this post on Instagram


Selecting a property begins with setting your goals. So, what are your investment goals with real estate?

A post shared by Roofstock (@roofstock) on

and making their social more fun


View this post on Instagram


We see it.

A post shared by Roofstock (@roofstock) on

We have doubled their social media following on LinkedIn, Instagram, and Twitter. While also having 2X the engagement vs. the rest of the industry.

Facebook Page Growth
Increase in Instagram Followers
Instagram Engagement

To engage their audience on social media we created several custom videos to help inform their customers, and position Roofstock as experts in their industry.

Can we help you with your next project?