241 – Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours

Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning.

Check Hyro here: https://www.hyro.ai/

Aaron’s LinkedIn: https://www.linkedin.com/in/aaronbours/

Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan’s Twitter: https://twitter.com/jordanscheltgen