MYM #148 – Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within its business. We get into how Roman and his team handle the balance between the two.

Website: Kasa

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