210 – Why CMOs Don’t Stay Long At Companies
In this episode of the “Mind Your Marketing” show, host Jordan Scheltgen discusses two topics that are relevant to marketers and business owners. The first topic focuses on the reasons why Chief Marketing Officers (CMOs) have the shortest tenure at companies, typically lasting between 35 and 41 months. The second topic is about the importance of consistency in creating and distributing content, as opposed to aiming for virality.
Scheltgen shares an article from Forbes that lists some of the reasons why CMOs leave companies. Some of the reasons include micromanagement, pressure to follow customers around the web, unclear sales enablement, and pressure to meet quarterly numbers. Scheltgen also adds a few more reasons of his own, such as investor meddling and a CEO’s inability to delegate effectively.
One of the most interesting points Scheltgen makes is about the pressure to spend marketing budgets even if the opportunities aren’t good. This speaks to a greater problem in the industry where marketers are not allowed to practice discretion and make decisions that are in the best interest of the business.
The second topic of the episode is about the importance of consistency in content creation and distribution. Scheltgen suggests that marketers should focus on building a consistent brand instead of trying to go viral with one-off posts. He argues that a deeper connection with the audience is more important than fleeting virality.
Scheltgen’s advice is sound and relevant in today’s fast-paced digital world. Marketers and business owners often get caught up in the pursuit of virality, thinking that one viral post will be the key to success. However, building a strong brand takes time and effort, and consistency is key to achieving long-term success.
Overall, this episode of the “Mind Your Marketing” show provides valuable insights into the challenges faced by CMOs and the importance of consistency in content creation and distribution. Scheltgen’s advice is practical and actionable, and it’s definitely worth a listen for marketers and business owners looking to improve their marketing efforts.
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