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marketing

It’s Time to Stop Marketing Like It’s 2005

It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a…

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marketers don't love snapchat

Study Finds Snapchat Isn’t Impressing Marketers

  A recent study done by RBC Capital Markets surveyed 1,600 marketers, and the results show troubling news for Snapchat. The company that just went public isn’t exactly receiving high grades from marketing professionals. We’ve been shouting this sentiment for some time. Last year, Jordan Scheltgen and I discussed ways to stay practical with your…

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how to choose a linkedin photo

How to Get Your LinkedIn Profile Photo Just Right

LinkedIn has announced some new changes today, allowing users to edit their profile photos right from the LinkedIn app. Users can now add filters and crop their profile photo with ease, as seen in the video below.     While the editing process is easy enough, it still begs the question – how do you…

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how to grow your instagram

How to Optimize Your Instagram Posts

Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, they’ve also removed access to the platform for many third party applications. This move makes it harder for businesses to grow their following, making optimization even more important. Here are a few ways to make sure your page…

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team work

5 Keys To Creating Great Content Readers Love

Making your content stand out in an arena where there is so much noise is pretty tough. Keeping the attention of your readers once they finally make it to your content is even harder, so you need to do as much as you can to make sure your content is top of the line. These…

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how to grow instagram followers

9 Tips to Build an Instagram Following – Episode 27

Watch the Episode Show Notes Growing your Instagram following can be more challenging than some of the other major social networks – this week we give our nine favorite growth tips for the platform. Beer of the Day: Deck the Walls by Concrete Beach Brewery @CaveJustin: 5/10 @CaveJordanS: 2/10 Here’s a quick summary: 1. Post consistently…

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things to share on linkedin

4 Things to Share on LinkedIn (Before You Get LinkedOut)

  LinkedIn is becoming many social media users go-to place to find industry news. Their latest update makes the site easier to use and more visually appealing, and businesses and individuals alike are investing more dollars into their time on the platform.   With that being said, there are still plenty of posts and comments being…

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quick guide to directories and reviews

A Quick Guide to Local Directories & Online Reviews

  Local directories are extremely important – especially for any local business, where they often take up a majority of the first page of Google branded searches.     This is because they carry such weight in search engines. They can often be the deciding factor when someone searches for your business online.   For example,…

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email tips for small businesses

Email Tips For Small Businesses – Episode 26

Watch the Episode Show Notes In this episode we go over a few of our favorite email tips for any business with company newsletters or email lists. Beer of the Day: Pure Hoppiness by Alpine Beer Company @CaveJustin: 8.5/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Use an email provider, and don’t add anyone to your list…

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best business podcasts

7 Business Podcasts You Should Be Listening To

  With thousands of business podcasts to choose from, and new ones being launched every day, narrowing down what to listen to can be a challenge. Whether you’re looking for something broad or very specific, chances are there’s a podcast that speaks to your interests. Here are seven of the absolute best business podcasts, each…

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