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things not to overlook google adwords

4 Things Not to Overlook in Google Adwords

Adwords is still one of the most popular forms of digital marketing. If you’re selling a product or service, search ads can help drum up business and put dollars in your pocket. That being said, there are a few things you should be sure not to overlook when you set up a search campaign. Hopefully,…

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writing blog

5 Ways To Drive Traffic To Your Blog

So, you’ve spent the time to create great content on your blog, but now the ultimate question is: How do I get people to read/watch it? Trying to keep people’s attention isn’t easy in a digital world where there are so many distractions. Getting people to view your blog regularly is always tough, but these…

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How to Make More Money With Facebook Ads – Episode 33

Watch the Episode Show Notes This week we discuss Facebook ads, and ways to improve your return on investment. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Match your targeting to your goal 2. Look at what you’re trying…

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linkedin advertising

LinkedIn’s Advertising Platform Just Took a Huge Step Forward

LinkedIn is the default social network to connect with business professionals — but it’s advertising platform hasn’t always been the first choice for marketers. That being said, recent updates to the platform are truly exciting for B2B marketing professionals. LinkedIn recently announced three long-awaited tools to help marketers and business owners reach new audiences. Here’s…

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social media content ideas for may

Social Media Content Ideas For May

April showers bring May flowers! Welcome to May, a new month to get outdoors and play, or if you’re like us – another month to schedule social content! Here’s a look at what’s happening this month, both monthly observances, and daily. Enjoy! Monthly Observances: Date Your Mate Month Foster Care Month Older Americans Month National…

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how to optimize your youtube videos

How to Optimize Your YouTube Videos – Episode 32

Watch the Episode Show Notes This week the guys discuss how to properly optimize your YouTube videos. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Capture peoples attention in the first 5 seconds of the video 2. Get to the…

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important facebook metrics

Facebook Metrics You Need to Watch – Episode 31

Watch the Episode Show Notes This week we talk about 3 Facebook metrics that you need to watch, and why they’re so important. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Watch your engagement metrics – they’re telling on the quality…

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how to use twitter better

How to Use Twitter Like a Pro – Episode 30

Watch the Episode Show Notes This week we talk about how to use Twitter like a pro, with 3 quick tips. Beer of the Day: No beers! Drinking in public is frowned upon, apparently. @CaveJustin: 0/10 @CaveJordanS: 0/10   Here’s a quick summary: 1. Twitter chats are a great place to up your engagement and connect with…

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how does retargting work

Retargeting Ads – What, Why and How

10x Your Advertising Returns With Retargeting Ads   What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners and marketing professionals. The average website converts roughly 2% of its traffic — retargeting helps you get back in front of the other 98% of your website’s visitors. You…

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old school marketing tactics that work

4 Old School Marketing Tactics That Still Work – Episode 29

Watch the Episode Show Notes This week we’re discussing some of the more traditional forms of marketing that should not be forgotten. We actually use all four of these tactics at Cave. Beer of the Day: Clearwater Honey Cream by Pair O’ Dice Brewing @CaveJustin: 10/10 @CaveJordanS: 9/10 Here’s a quick summary: 1. Public Relations is still…

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