Top 5 SaaS Marketing Agencies for 2024
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SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform.
That’s where having a great SaaS agency partner comes in. However, most agencies don’t have experience growing SaaS companies. In this article, we’ll go through what to look for in a SaaS marketing agency, the red flags to look out for, and list our top five choices for the year.
What is a SaaS Marketing agency?
Let’s look at what’s happening in the SaaS space and see why having a strong agency partner to help with your marketing matters.
• By the end of 2022 it’s predicted consumers will spend $489 billion with SaaS companies.
• Over 16,000 SaaS companies are operating within the USA today
• SaaS marketing tools have grown from ~500 in 2007 to 10,000+ in 2022
See more of these stats [here](https://www.enterpriseappstoday.com/stats/saas-statistics.html#:~:text=Gartner predicts that by the,revenue retention rate of 100%25.).
Now on to what a SaaS-specific marketing agency is. In short, it’s a company that’s helped grow apps and software and understands the nuances of the market. A SaaS agency has not only talked the talk but also walked the walk with their past clients and experiences.
What are the benefits of hiring a SAAS marketing agency?
Experience is on your side.
When you hire an agency to help you, you can catapult your growth by bringing on people who’ve had past successes in your market/industry. This experience is a massive selling point for agencies and great for brands alike. From the brand perspective they get access to top-level talent at a fraction of what the salaries would cost. We’ve worked with SaaS companies for over a decade, helping them grow and scale their marketing.
They understand what growth means in SaaS
With investors and shifting markets, SaaS companies have different goals than traditional mid-market private companies. You want to hire an agency that understands how to pull the right levers for growth and do without burning a bunch of cash.
They focus their attention on high-growth channels
Great SaaS marketing agencies know that time is of the essence and cannot be wasted exploring every channel. They pick channels they know they can deliver results on and the internal brand team is equipped to handle.
How do I Choose the right SaaS marketing agency?
Choosing an agency comes down to a few things for most companies:
- Relevant Experience
- Cost
- Professional relationship
Relevant SaaS Experience
You know the saying, “no one ever got fired for choosing Salesforce.” The same goes for hiring an agency. You want to hire a marketing agency with relevant industry experience. It will put you months ahead if they have already spent months/years marketing a product similar to yours.
Cost
The dollars have to make sense, period. When evaluating SaaS agencies, be clear in what you can afford in the budget and how that budget will scale as you progress through your fundraising rounds. Outlining this beforehand will align you with your agency partners on cost and direction.
Professional Relationship
With a million and one things happening within your startup, you’ll want your professional relationship with agency stakeholders to be solid. Life is too short to work with someone uptight, disorganized, and/or rude.
Red flags to look out for in hiring a SAAS Agency
Guaranteeing Growth
This goes for all industries. If an agency promises/guarantees results, you should run for the hills—-full stop. If someone could guarantee results on every project they were a part of, they wouldn’t be an agency in a pitch process; they’d be off sipping Mai Thais on a beach somewhere.
They lack a sense of ownership.
If something goes wrong early in the pitch process, and they don’t own up to the mistake and pass the blame onto another person or company, that’s a sign that working with that company will mean dealing with endless excuses.
Top 5 Saas Agencies for 2024
1. Cave.
Past Clients: Roofstock, Reali, Mr. Cooper, Xome
Core Services: Social media strategy, social media advertising, content production, SEO
We’re biased here, but we believe in what we can do with SaaS companies. We understand that growth is a priority, and you have an expedited timeline to make that happen. We’ve worked with software companies in the real estate, entertainment and home goods spaces. We’re the agency for you if you are looking for a complete digital agency to handle your marketing efforts. Book a free consultation, and we’d be happy to connect you with one of our marketing specialists.
2. Hop Skip media
Core Services: Google Adwords, social media advertising
With a global team, Hop Skip Media specializes in paid media management for companies around North America. They’ve driven app downloads for companies across North America.
3. Bluelight Media
Core Services: Product Photography, Video Production, Paid Media Management
Located in Orange County, CA. Blue Light Media focuses on creating beautiful images/videos for its clients. They are one of the few agencies that walk the walk as their founder Mikhail is very active in promoting the agency.
4. Boundless Labs
Core Services: Retention, growth marketing, email marketing
Chase Dimond founded Boundless Labs helps SaaS companies with their email marketing and retention campaigns.
5. Single Grain
Core Services: SEO, NFT marketing
Ran out of Los Angeles, Single Grain helps companies in the NFT, Crypto and Software space with their marketing. They are focused on SEO, but offer a wide variety of services.
Hiring the Right SaaS Agency
Hiring the right SAAS Agency
When it comes to hiring the right SaaS agency for your startup/company, there are a few things you’ll want to look for in a partner.
Reputation
When evaluating agencies, it’s good practice to ask for referrals from current and past clients. You want to know what you’re getting yourself and your company into before signing on the dotted line.
Skills
Does the agency you’re hiring have the right skill set? We tend to recommend companies that have walked the walk, so to speak. So I’d look for relevant case studies from them where they worked with SaaS companies.
Hold the agency accountable.
At the end of the day, it’s going to be on you to hold the agency accountable for the KPIs they set forth at the beginning of the engagement.
