Company Logos with Hidden Meanings

The five logos in the video below have interesting hidden meanings that may go unnoticed on first glance. Some of the logos seem basic, or uninspired. However, in reality they are the result of deep thought, and great design.

Let’s look at the five logos and their hidden meanings.

1. Toblerone

Toblerone was founded in Bern, Switzerland–a place known for its bears. Those who designed the Toblerone logo took this into account when they snuck the figure of a bear into the mountain within the logo.

2. Amazon

Amazon’s designers put together a subtle, but clever logo for Amazon. The online retailer currently has 582 million products on their site, so they’re covering everything from A to Z literally.

3. FedEx

Designed in 1994, the logo is simple and straightforward. However, if you look closer you’ll see an arrow between the E and X in the logo which is meant to represent speed and accuracy.

4. Baskin Robbins

Baskin Robbins has cleverly highlighted the fact that they have 31 flavors to choose from by sneaking in the number 31 between B and the R in the logo.