The Pros and Cons of Influencer Marketing – Episode 42

Show Notes

Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers.

Beer of the Day: Lost Coast Sharkinator White IPA

@CaveJustin: 8/10

@CaveJordanS: 9/10

Here’s a quick summary:

PROS

1. Influencer marketing is affordable, and you can get very specific with who you select to market your product

2. It can give small brands big name recognition

3. It works – 54% of people have bought a product after seeing it on social media

CONS

1. You’re putting your brand in someone else’s hands

2. Can feel inauthentic if things go wrong

Awesome tools we mentioned:

Our favorite tool for finding influencers is Buzzsumo – search for topics and see who’s writing the most socially popular articles.

Other items we discussed:

Here’s another great article on tools to find influencers for your marketing efforts from Mention.

Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

[Tweet “”Influencers can give small brands big name recognition” -@CaveJustin”]

Don’t forget to subscribe to our channel on YouTube to see all of the latest In The Cave episodes!

Want more marketing tips? Subscribe to our newsletter.

---