The Top 10 Podcasts for Marketers You’ll Actually Listen To
If there’s one common thread binding successful marketers, it’s their insatiable hunger for knowledge. And in today’s fast-paced digital era, there’s no better way to stay updated than with podcasts. Offering a broad spectrum of perspectives, podcasts have emerged as an effective tool for learning on the go.
Whether you’re new to the marketing field or a seasoned veteran looking for fresh insights, our list of the top marketing podcasts in 2023 will give you a leg up on your competition. We’ve combed through hundreds of series to bring you the absolute best, so sit back, pop in your earbuds, and prepare to learn.
1. Mind Your Marketing
Hosted by Jordan Scheltgen, the founder of Cave Social, Mind Your Marketing has risen quickly through the ranks of the podcast world. Jordan’s straightforward, no-nonsense approach to discussing the latest trends, tactics, and strategies is a breath of fresh air in a market full of jargon-heavy content.
He dives deep into a range of topics, from personal branding to content marketing, with a light-hearted tone and an ability to explain complex concepts in an accessible way. The episodes often feature high-profile guests who share their unique experiences and insights, making it a must-listen for anyone serious about marketing.
Try this episode: Create Once, Distribute Forever
2. Marketing Over Coffee
Hosted by John Wall and Christopher Penn, Marketing Over Coffee takes a relaxed, conversational approach to marketing topics. The podcast covers a broad range of subjects, from SEO to social media, all discussed over a virtual coffee. The casual tone makes it feel like you’re simply having a chat with friends who happen to be marketing geniuses.
3. HBR IdeaCast
From the minds at Harvard Business Review, the HBR IdeaCast offers a more academic take on business and marketing. Featuring interviews with industry leaders, business thinkers, and HBR’s own editorial staff, this podcast provides thought-provoking insights into the business world.
4. Call to Action
Produced by Unbounce, the Call to Action podcast is all about conversion rate optimization. From landing page design to A/B testing, the podcast is a treasure trove for marketers wanting to boost their conversion rates. Each episode features interviews with marketing industry leaders, sharing actionable tips and advice.
5. Duct Tape Marketing
Hosted by small business marketing consultant John Jantsch, Duct Tape Marketing is a podcast that provides practical marketing advice for small businesses. Jantsch and his guests discuss everything from local SEO to influencer marketing, always with a focus on strategies that are both affordable and effective.
6. Social Media Marketing Podcast
Run by Michael Stelzner of Social Media Examiner, this podcast is a one-stop shop for all things social media. Michael and his guests delve into everything you need to know about using social media to grow your business, from Instagram strategies to Facebook ads.
7. Everyone Hates Marketers
Hosted by Louis Grenier, Everyone Hates Marketers is a podcast that goes against the grain of most marketing advice. Louis and his guests discuss the toxic marketing practices that consumers hate and how marketers can adopt a more ethical, effective approach. The podcast provides useful insights and tips for marketers tired of resorting to aggressive, pushy marketing tactics.
8. The Art of Paid Traffic
Produced and hosted by Rick Mulready, a Facebook ads expert, The Art of Paid Traffic is a podcast that focuses on helping you grow your business through online marketing strategies. Rick and his guests share the most effective ways to get leads and sales for your business through paid traffic, without feeling overwhelmed by complex marketing strategies.
9. Copyblogger FM
Copyblogger FM is a weekly podcast hosted by Darrell Vesterfelt and Tim Stoddart. It provides actionable content marketing, copywriting, and content strategy advice. Each week, the hosts decode the week’s most important content marketing stories and provide their expert takeaways.
10. The Science of Social Media
Hosted by the team at Buffer, The Science of Social Media podcast is a weekly sandbox for social media insights, stories, experimentation, and learning. The podcast features innovative social media strategies and actionable tips that listeners can implement immediately into their social media marketing.
With these podcasts in your library, you’ll not only stay ahead of marketing trends but also gain insights into tried-and-true marketing tactics that have stood the test of time. No matter where you are in your marketing journey, these podcasts are sure to help you level up your game. So, here’s to insightful commuting, productive gym sessions, and efficient lunch breaks. Happy listening!
