Mind Your Marketing · MYM #19 – Building a Better Sales Process By Listening First with Alex Alioto In this episode, we sit with Whimstay Co-Founder and Head of Sales Alex Alioto to discuss what it takes to build a sales engine for your organization. Learn more about Whimstay.
Mind Your Marketing · MYM #18 – Learning from Three-Time CEO, Yuval Boger In this episode, we sit with Yuval Boger to discuss growth strategies he’s learned from running three separate companies.
Mind Your Marketing · MYM #17 – Creating a Low-Drama, High-Output Team with RebelMouse Founder, Andrea Breanna In this episode we sit with the Founder of RebelMouse, Andrea Breanna, to talk about her life in tech, and what it’s taken to build to her company over the last decade. Check out RebelMouse.
*This post was written by the staff at Clutch.co for Cave Social. We love local small businesses, and believe they are the backbone of LA. We love supporting small businesses by providing unique digital advertising solutions. We know that your brand’s story is important and we want to do what we can to help you …
No matter your type of business, reviews matter. They help potential customers quickly evaluate you and get a sense of your reputation. According to the Spiegel Research Center, nearly 95% of people read reviews before making an online purchase, and when businesses displayed their reviews they saw a 270% increase in sales. Your online reputation matters, …
Engagement is the lifeblood of successful social media campaigns. Without it, you’re simply broadcasting your message to deaf ears. So, in this blog post, we’ll get into how you can increase the engagement on your social media posts for free. 1. Engage With Other Brands’ Biggest Fans The easiest way to get more engagement on …
Succeeding in content marketing has changed in 2021. No longer will generic posts titled things like 4 Ways to Increase Twitter Followers give you any reasonable return on investment. This is because these topics have been covered to death, and are very competitive. Following that strategy is an uphill battle for content marketing. Instead, this year …
Embedding photos is a great way to legally show other people’s photos on your website, promote their content, and entice them to share your blog post on their social accounts. Let’s say you want to write about restaurants in your area. These articles are broad and cast a wide net in terms of readership. You’ll be …
We tested eight email providers to find out which was one was the best for our needs. While testing, we came across a couple of platforms that didn’t tickle our fancy. During this search, I quickly discovered that all email providers are not created equal and when I tried to find some honest reviews online …
It’s February, and that means it’s time to crack open those social media calendars and plan your month of content. Let’s cut to the chase! All of the content ideas are located below. Monthly Observances The biggest observances of the month are Black History Month and American Heart Month. February, often heralded as the month …
So you want to become a better marketer? In this blog, I’ll give you four techniques you can use to help you improve your marketing skills. The tips will range from actionable advice to mindset adjustments. No matter what discipline of marketing you fall in to, these tips will help your progression. 1. Focus on …
Growing up in Reggio Calabria, Gianni Versace spent his early years working for his mother, who owned a local sewing business. This is where Versace fell in love with fashion. Gianni made his first dress – a blue one-shoulder evening gown – at the age of nine. Princess Diana wore a version of that creation …
In 1964, NHL player Tim Horton founded the first Tim Hortons coffee shop in Hamilton, ON. Three years later, he became full business partners with his first franchisee, Ron Joyce. Unfortunately, seven years later Horton would pass away in a tragic car accident. Ron decided then to start the Tim Horton Children’s Foundation in Tim’s …
In 1999, in a small apartment in Hangzhou, China (about 2.5-hour drive from Shanghai) Jack Ma and 17 friends launched the company we know today as Alibaba. The company was founded with the vision of helping small entrepreneurs sell their products on a global scale. After raising 25 million from investors, it only took …
The Origin Story While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door with a damaged pneumatic tire. After spending hours working to repair the tire, which was glued to the wheel of the bicycle, an idea sparked. What if the brothers …
Rimmel. We’ve all heard the name, and we’ve probably all seen the commercials. We’ve seen the products in our favorite stores around the globe. But do we know how Rimmel came to be such a dynamic and impactful cosmetic brand around the world? Rimmel started as a perfumery. It dates all the way back to …
How did Guinness start? In 1752, a man used $100 inherited from his grandfather to set up a small ale brewery in Leixlip, County Kildare–a town 18 kilometers from Dublin. That man was named Arthur Guinness. A short seven years later on December 31st, 1759, Arthur signed a lease on an unfitting four-acre property near …
In a business climate where big brands are able to outspend small businesses on advertising, entrepreneurs are forced to be scrappy and creative when it comes to their marketing. With budgets tight, maximizing the impact of every dollar spent is crucial to you as an entrepreneur. Blindly spending on ads without a well thought out strategy is synonymous …
