Episode #197: Are you stuck on what platform to focus on with your marketing? In this episode of the Mind Your Marketing show I dive into how to approach TikTok, Reels, and YouTube Shorts for your marketing efforts. ——- Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/#section-1643054426483
We sat with Ann Boyd, CMO at Stoplight, to discuss how we can approach posting on social media in today’s landscape. With so many issues facing our society, context is everything. We discuss this and more in the episode. LinkedIn: Ann BoydWebsite: Stoplight
We sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric. LinkedIn: Sara Strope Website: TaxJar | A Stripe company To learn more about tax
We sat with Blake Guidry, Creator at Morning Brew, to discuss what’s happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels. LinkedIn: Blake Guidry Website: Morning Brew Twitter: @TheBlakeGuidry Instagram: @blakeguidry_
We sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business. LinkedIn: Ponara Eng Website: Realty Group For Agents: https://joinrealtygroup.com/
Holly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well. LinkedIn: Holly Wright Website: AppfireThe Hub Twitter: @hollygowrightly
We sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency. LinkedIn: Jason Atakhanov Website: LeagentSetsail Marketing Instagram: @jasonat
In this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he’s handling the journey of entrepreneurship both physically and emotionally. LinkedIn: Chase Dimond Twitter: @ecomchasedimod
We sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding. LinkedIn: Pamela KohlWebsite: Qolo
We sat with the CEO of Rented.com, and Author of the book “Get Out of My Head,” Andrew McConnell. He uses principles to better understand how he’s using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn …
In this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career. LinkedIn: Erica LaCentra Website: RCN Capital Instagram: og_ericaleigh
We sit with the EVP of Global Marketing and John Paul Mitchell Systems, Tania Kingsrud. Tania talks to us about her journey in marketing and how brands can learn to decipher between signals and noise in the marketplace. LinkedIn: Tania Kingsrud Website: John Paul Mitchell Systems
Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO. LinkedIn: Deidre Hudson LinkedIn Page: Payability Website: Payability
If you’re looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you’re looking at diving deeper into the world of mentoring, then this is the episode for you. LinkedIn: Jolene Abbott Website: Ember Technologies, Inc.
Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers. LinkedIn: Kara Kelly Shaffer Website: Dexter-Russell, Inc.
Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered. LinkedIn: Jessica HollandWebsite: Oahu Running Club
What do you do if you’re undersized in a fight? You find new ways to compete and win. That’s what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete. LinkedIn: Amy Nunn Website: Prestige Hotels Instagram: @prestigeresorts Facebook: Prestige Hotels & Resorts Department Email: marketing@prestigehotels.ca
Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she’s pushing forward growth at Trendi. LinkedIn: Carissa Campeotto Website: Trendi
