Jaeme Quintanilla

248 – How to Run Marketing Experiments With Dennis Behrman

In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he’s learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments. Check One Model here: https://www.onemodel.co/ Dennis’ LinkedIn: https://www.linkedin.com/in/dennisbehrman/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan’s Twitter:

247 – What the Cannabis Industry Can Learn From Alcohol Giants with Filip Luneski

Filip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green. Check Lucid Green here: https://www.lucidgreen.io/ Filip’s LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

246 – Founders & Friends: How Lauren Berger and Marla Felton are Growing REAL Cookies together

We have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness. Get REAL Cookies here: https://realcookiesco.com/ Instagram REAL Cookies: https://www.instagram.com/realcookiesco/ Marla’s LinkedIn: https://www.linkedin.com/in/marla-felton/ Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-berger-37494a71/

245 – What David Vogelpohl Has Learned During His First Year as a CMO

David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/ David’s LinkedIn: https://www.linkedin.com/in/davidvogelpohl/ David’s Twitter: https://twitter.com/wpdavidv Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

243 – Hooks, Copy Frameworks, and Saying No to Bro-Social With Erica Schneider

We have social media coach and creator, Erica Schneider join the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses. Join Power Your Platform Newsletter here: https://poweryourplatform.carrd.co/ Ericas’s LinkedIn: https://www.linkedin.com/in/erica-schneider66/

242 – Building a Pickleball Brand and Community With Mike Gottfried

We have Mike Gottfried joining us on the show to talk about his business, PCKL, a racket company serving the pickleball community. We talk about his brand’s organic growth, how/why pickleball is exploding and what his company is prioritizing moving into 2024. Check PCKL here: https://pckl.com/ PCKL ball community: https://www.facebook.com/groups/pcklcommunity PCKL Instagram: https://www.instagram.com/pcklball/ PCKL Tiktok:

241 – Positioning Your Brand as a ‘Must-Have’ vs. a ‘Nice-to-Have’ To Clients With Aaron Bours

Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning. Check Hyro here: https://www.hyro.ai/ Aaron’s LinkedIn: https://www.linkedin.com/in/aaronbours/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

240 – Is Your Content Compliant? A Look at Social Media Legalities With Robert Freund

Have you wondered what’s legal and not in social media marketing? We have advertising attorney, Robert Freund, join the show to talk about some of the legalities around social media advertising. We get into Memes, usage rights, and agreements with creators/brands. Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan’s Twitter: https://twitter.com/jordanscheltgen Check Robert’s Website here: https://robertfreundlaw.com/ Robert’s LinkedIn: https://www.linkedin.com/in/robertfreund/

238 – Bootstrapping Good-Dee’s Baking Mix With Deana Karim

Hear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well as a touching story about how she is navigating a tough family situation, and using the company products to instill joy. Get Good Dee’s here: https://gooddees.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Diana’s LinkedIn:

237 – Growing Celzo + Representation in the CPG Space with Fernanda Sampson-Gomez

Fernanda Sampson-Gómez joins the podcast to talk about how she started her agua fresca brand, Celzo. Originally from Mexico City, Fernanada knew wants to give people in the USA a taste of her home with Celzo. She also talks about the hurdles and support she’s faced/received as an LGBTQ founder. Get Celzo here: https://www.celzodrink.com/ Jordan’s

236 – Why You Should Consider Using a CRM With Chip Housen

Chip Housen, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business. Check Insightly here: https://www.insightly.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Chip’s LinkedIn: https://www.linkedin.com/in/chiphouse/ ——-

235 – Walking Away a Hedge Fund to Start a Brewery with Brent Zimmerman

Brent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business. Get Saucy Brew Works here: https://www.saucybrewworks.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Brent’s LinkedIn: https://www.linkedin.com/in/brentzimmerman11/

234 – Building a Conscious Company with Soupergirl Co-founder, Sara Polon

Sara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward. Get Soupergirl here: https://thesoupergirl.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Sara’s LinkedIn: https://www.linkedin.com/in/sara-polon/ ——-

233 – What It Takes to Start Your Own Distillery With Jamie Hunt

We sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano. Get Amaricano here: https://www.fastpennyspirits.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Jamie’s LinkedIn: https://www.linkedin.com/in/jamieahunt/ ——-

232 – Why You Should Never Bet Against Pizza With Alex Cree

We sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market. Get Baozza here: https://www.baozza.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s

231 – Putting the NOLA in Protein Granola: How Ceres is Building a CPG Brand in New Orleans

We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market. Get Ceres here: https://enjoyceres.com/ Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen Rich’s LinkedIn: https://www.linkedin.com/in/richsimmerman/ ——-

230 – Twitter is Paying Creators, Threads is Here, and 3 Phases of Every Social Platform

Twitter has started paying creators, and in big amounts. We get into why Elon is doing this.  The episode also gets into Threads, and my predictions for the platform.  The episode finishes with a look at the monetization phases of every social media platform. Jordan’s LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan’s Twitter: https://twitter.com/jordanscheltgen ——-