Building the Brand: The History of Michelin
The Origin Story While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door with a damaged pneumatic tire. After spending hours working to repair the tire, which was glued to the wheel of the bicycle, an idea sparked. What if the brothers …
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Glossier: How One Company’s Blog Changed The Face Of The Beauty Industry
What happens when a blog aimed at giving women the internet’s best beauty tips, makeup tutorials, product reviews, and techniques from industry leaders, turns into a multi-million dollar skincare and makeup company? Ask Emily Weiss, the founder and CEO of Into The Gloss, a beauty blog that rose to cult-like status by using social media …
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