How Brands Can Avoid the Content Commodity Trap
Social media isn’t just about getting attention; it’s about being memorable. The problem is that too many marketers over-index the importance of cheap attention in lieu of creating real connections with customers. This is because they fall into the Commodity Content Trap–creating the same repackaged content as everyone else on the internet. So, how do …
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⚫️🟡 How to Create a Social Media Strategy From Scratch
Creating a social media plan for your company can be stressful. But it doesn’t have to be. See, most brands run into issues with social media when they are: 1. Reactionary — constantly looking for trends and playing catch up with their social content 2. Non-aligned with company goals — this causes frustration from the social team, …
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