How to Create a Facebook Ad Account

Creating a Facebook Ad Account is the last step before you start promoting your Facebook page, website, offer, app, or anything else via the Facebook ads platform. It’s an easy process and it provides you with a host of marketing tools to promote your brand. 

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In our latest series of articles, we’ve been focusing on setting up a Facebook retargeting campaign to drive sales, client acquisition, and website traffic. Once you’ve set up your Ad Account, you’ll be ready to start retargeting. Remember, the average click through rate via Facebook Newsfeed retargeting is 21X higher than through regular retargeting, so it’s definitely worth your time to run a campaign.

Here’s the step by step guide to creating a Facebook Ad Account.

  1. Go to Business Manager.
  2. On the left side of the page, go to Add New and click Ad Accounts.
  3. Select your business payment method from the drop down and fill in any other details as needed.
  4. Click Create ad account.
  5. Click Add People.


And that’s it! Once you’ve set up your ad account, you’ll be ready to dive into one of the most effective and affordable types of digital advertising – retargeting campaigns on Facebook.
Follow this guide to set up your first retargeting campaign on Facebook.

retargeting on facebook

Not sure why remarketing is important? See our last article on why we think retargeting is crucial for all businesses:

does retargeting work

Be sure to tweet any questions you have to the Cave Team on Twitter – just use the hashtag #AskCave

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