How To Evolve With Your Customers – Episode 6

Show Notes

In this episode, the guys talk about how you can get in front of more customers, and where to find them.

Beer of the Day: Holy Mackerel – Panic Attack

@CaveJustin: 1/10

@CaveJordanS: 1/10

Here’s a quick summary:

1. Traditional forms of marketing are losing the attention of many audiences

2. You NEED to be where your buyers are – be platform agnostic and follow them to the ends of the earth

3. Everything needs to be mobile friendly (your website, advertisements, etc.)

4. Marketing is a two-way conversation now

5. You need to engage your audience, don’t just yell at them

Awesome tools we mentioned:

1. Google’s Mobile-Friendly Test

Other items we discussed:

1. Here’s an article Jordan wrote that’s relevant to the video topic (should you want more) – it’s titled, “It’s Time to Stop Marketing Like it’s 2005”

Be sure to tweet any questions you have to the guys on Twitter – just use the hashtag #AskCave

[Tweet “”Give people valuable information, not flyers” -@CaveJustin”]

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