The 11 Top Resources For New Marketers
You can quickly become overwhelmed if you’re new to the marketing world. There are thousands of podcasts, blogs, and YouTube channels you can check out, each with its own unique spin. Navigating through the content is a challenge, so we thought we’d highlight some of the best options for our readers. Here are 12 of our favorite resources for new marketers.
1. Mind Your Marketing (Podcast)
This podcast is hosted by our founder Jordan Scheltgen. He answers some of the most common questions in marketing, every week. If you’re looking to grow your marketing division, or drive some more sales through digital, this is the show for you. Check it out on Apple Podcasts, Spotify, or wherever you listen to podcasts.
2. Morning Social Media Marketing Talk Show
Presented by the fantastic folks at Social Media Examiner, the Morning Social Media Marketing Talk Show is a great place to learn about what’s happening in the SMM world today. It’s one of the first shows to report on new happenings in the Social Media Marketing realm and can offer you valuable insight into the future of social. Episodes air Friday mornings on Facebook.
3. JeffBullas.com
Jeff Bullas is teaching entrepreneurs how to win at business and life in a new digital world. His blog is one of the best publications for new marketers to learn about everything from storytelling and marketing psychology to infographics and blogging. To start, check out the resources section for a good overview of what you can learn.
4. Adweek
The print subscription is a great way to keep up with what’s going on in the world of print advertising, and the website offers plenty of great digital content. Adweek is still a leader in advertising industry news, and their separate channels are all worth following online.
5. Contagious: Why Things Catch On by Jonah Berger
This is possibly the best book to read when starting your marketing career. Jonah Berger speaks to why things and brands catch on, and how you can replicate their success. You can get it on Amazon for under $10, and for something that will definitely improve your understanding of marketing, it’s worth the small cost.
6. HubSpot Blog
The HubSpot Blog is one of the best resources for anyone interested in content marketing. Content marketing is a strategic approach to creating valuable content that attracts potential customers, and it’s important that any new marketer get up to speed with best practices. We suggest following their Facebook page and Twitter account as well to stay up to date.
7. Moz Beginners Guide to SEO
If you’re going to be creating content, you need to learn about search engine optimization as well. It’s important to make sure your website and the content you put on it is structured properly for search engines, and Moz is the go-to resource for learning about an ever-changing landscape. Their White Board Friday series is chalked full of valuable information.
8. Social Media Examiner: Getting Started With Social Media
If you’re new to social media, you need to get familiar with Social Media Examiner. Their articles are all “how-to” based, giving practical and actionable advice to business owners and marketers. They use screenshots and really go in-depth into best practices.
9. Startup PR: Getting Press on a Tight Budget
This is one of the few paid resources on this list, but getting knowledge about public relations is a great skill to improve. The course is taught by Erica Swallows, who will walk you through the best practices for getting PR on a tight budget, which has come in very handy for our own initiatives. For $19, we think it’s a great course.
10. GrowthHackers
Sign up for, and check the GrowthHackers website daily. You can ask questions and receive quick answers from marketing professionals around the world. The case studies displayed on the website are extremely in-depth and cover a variety of topics that can be useful to young marketers.
11. Buffer Blog
The Buffer Blog is another website that goes very deep into its articles. They often run testing for over a year to give data-packed pieces that can help you drive strategy. Buffer is one of the most transparent companies in the world, and they often let you see behind the curtain of the marketing world.
