Why You Should Try a Retargeting Campaign

Retargeting works, and it works really well.

Marketing Directors, startup founders, and business owners should all be using retargeting ads. They help grow customer acquisition, brand awareness, and site engagement immensely. Here are just a few eye-popping statistics about retargeting that are sure to pique your interest.

[su_highlight background=”#fff599″]-Website visitors who are retargeted with display ads are 70% more likely to convert on your website.[/su_highlight] (Source)

[su_highlight background=”#ff99f9″]-The average click through rate for display ads is 0.07%, while the average CTR for retargeting ads is 0.7% – that’s 10X higher.[/su_highlight] (Source)

[su_highlight background=”#99d3ff”]-46% of search engine marketers believe retargeting is the most underused online marketing technology.[/su_highlight] (Source)

[Tweet “These numbers don’t lie. You need to start a retargeting campaign now – via @CaveSocial”]

Now that you know the numbers, I’m sure it’s becoming clear to you that retargeting is an underused tactic in digital marketing. The main reason it’s underused is its perceived complexity.

I’m here to deliver the good news: retargeting doesn’t have to be difficult.

Even better, it’s actually a lot of fun to dive into (if you’re somewhat of a marketing nerd like me!).

A major bonus when you step into the retargeting arena is what I’ll call, ‘The Beginner’s Bonus’. Most people don’t start retargeting because of the perceived difficulty, so I always recommend starting with the platform of least resistance – Facebook.

Facebook is where you’ll find The Beginner’s Bonus. Not only is it the easiest way to set up a retargeting campaign, it also provides some of the best value on the internet! That’s the true bonus, and it should be motivation for you to keep reading, and then start a campaign of your own.

Why Start With Facebook?

Not only is it one of the easiest ways to dip your toes into the retargeting pool, it’s also effective and affordable. Just take a look at the numbers on Facebook retargeting:

[su_highlight background=”#fff599″]-Click through rates are 21X higher with Facebook Newsfeed retargeting than with standard retargeting.[/su_highlight] (Source)

[su_highlight background=”#ff99f9″]-Cost Per Click is 79% lower with Facebook retargeting than with standard retargeting.[/su_highlight] (Source)

[su_highlight background=”#99d3ff”]-Cost Per Acquisition is 63% lower with Facebook retargeting than with standard retargeting.[/su_highlight] (Source)

As you can see, not only is Facebook a good place to start because of ease of use, it’s also one of the best places to run a retargeting campaign in general. Hello, Beginner’s Bonus!

Now that we’ve outlined why retargeting works, and specifically why Facebook retargeting works, let’s take a deeper dive. For the next article in our series on retargeting, I’ll walk you through how to setup your first retargeting campaign on Facebook.

Before you read that article, you’ll need:

1. A Facebook Business Page

2. An Ad Account in Facebook’s Business Manager

Learn how to setup a Facebook Business Page here. If you’ve already setup a page but need to set up a Facebook Ad Account, read this article.

If you’ve done both of those steps and are ready to dive into your first retargeting campaign, let’s get started!

how to start a retargeting campaign

Be sure to tweet any questions you have to the Cave Team on Twitter – just use the hashtag #AskCave

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