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Google Analytics

Google Analytics – What Metrics Should You Really Be Looking At?

You installed Google Analytics, but now what? For anyone who has ever installed Google Analytics, you know it can become a clouded maze of data very quickly. There are numbers everywhere, and a whole side bar which has subsections with more data. To be honest, it can be very overwhelming. But it shouldn’t be. Google…

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guest blogging

Guest Blogging – A Technique for SEO Past, Present or Future?

Let me start off by saying this: Guest blogging works. Actually let me rephrase that. Guest blogging works, if it is done in a natural manner with industries that are related to yours. It seems every year in SEO there is a fad. Whether it is link building through link-farms, open directory submissions or guest…

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social media - Importance Of Social Media

So Why Inbound?

The Importance Of Inbound There is nothing like having something to call your own, and when it is your own you take extreme care of it and make sure the product is used to the best of it’s ability Your business should be no different. The days of advertising your company in newspapers, radio ads,…

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Social Media

Do Your Social Media In 30 Minutes A Day

Having a hard time managing your social media? Without a plan, social media can be overwhelming. Marketers tend to struggle with managing their company’s social media accounts on a daily basis. Keeping up with trends, responding to fans and generating engaging content are all part of the game of social media. The key is to…

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facebook dislike

5 Things You Should Never Do On Your Businesses Page

Social media has presented a new avenue for businesses to interact with their consumer base. It is a valuable resource for any business because of the sheer mass which uses social media daily. Whether it is Facebook, Pinterest, Google+, etc. They are all of value to your brand. Remember, everything you do on your social…

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bad backlinks

Are You Falling Victim To Bad Backlinks?

Conventional wisdom throughout the early 2000’s pushed SEO experts to build backlinks for their clients, no matter the page authority, no matter the page rank and no matter the anchor text. In recent months people have seen rankings drop on their site because of bad backlinks. Over the last two years it’s been a much…

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iRobot

Humanizing Your Brand To Increase Customer Experience

Why You Should Humanize Your Brand When conducting business, especially online, it’s important to humanize your brand. The ability to put yourself in the shoes of the consumer will allow you to produce relatable content. Remember, the consumer wants a brand that is responsive to and interacts with them as individuals. As you know, there’s…

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Networking - how to network

How to Network Effectively

Below are tips on how to network effectively Nobody and no business can stay behind a computer screen forever. Human to human interaction is a pivotal part of any business and making the most of these interactions is of utmost importance. These conversations will either show that you know how to network. Being able to…

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Facebook Engagement

Facebook Likes Vs. Facebook Engagement

The Truth About Facebook Likes Vs Facebook Engagement Everyone wants to be popular. On first impression when you search for a company on Facebook and see they have thousands of likes, it’s impressive. But how impressive? The truth is Facebook likes can be bought (don’t do this). So, with this in mind a company’s fan…

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Things to avoid on Twitter

5 Things To Avoid On Twitter

Twitter has become the world’s largest ongoing conversation on the internet with over a billion users. Imagine inviting a billion people to your house for wine; Seemingly impossible right? Great part is you don’t need to do that to stir up conversation when all of these people can be reached without anyone leaving their home.…

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