10x Your Advertising Returns With Retargeting Ads What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners and marketing professionals. The average website converts roughly 2% of its traffic — retargeting helps you get back in front of the other 98% of your website’s visitors. You may …
Show Notes This week we’re discussing some of the more traditional forms of marketing that should not be forgotten. We actually use all four of these tactics at Cave. Beer of the Day: Clearwater Honey Cream by Pair O’ Dice Brewing @CaveJustin: 10/10 @CaveJordanS: 9/10 Here’s a quick summary: 1. Public Relations is still important – earned …
Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know as …
Show Notes This episode, we’re diving into the world of Google Analytics. As Jordan says, there are “about 9,000” things you can choose to look at in GA, watch to learn which 4 metrics we think are worth tracking. Beer of the Day: Agave Wheat by Breckenridge Brewery @CaveJustin: 9/10 @CaveJordanS: 9.2/10 Here’s a quick summary: …
550 million blog posts are posted every year. These blogs are a mix of personal and business blogs. And though their purpose may be different in nature, both types are after the same thing: attention. With 47% of buyers viewing 3-5 pieces of content before contacting a business, having up-to-date/informative content on your blog has …
It’s time to stop marketing like it’s 2005. Because it’s not. Yet companies are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email open rate for email was 22 percent. In 2015, that number was 13.6 percent. That’s a 38 percent decrease in a …
A recent study done by RBC Capital Markets surveyed 1,600 marketers, and the results show troubling news for Snapchat. The company that just went public isn’t exactly receiving high grades from marketing professionals. We’ve been shouting this sentiment for some time. Last year, Jordan Scheltgen and I discussed ways to stay practical with your digital …
LinkedIn has announced some new changes today, allowing users to edit their profile photos right from the LinkedIn app. Users can now add filters and crop their profile photo with ease, as seen in the video below. While the editing process is easy enough, it still begs the question – how do you …
In this article, we will discuss how to optimize Instagram for your business or personal brand. If you’re building a business, Instagram can be a great tool. We know this from building our Los Angeles social media agency over the last decade. Instagram has made plenty of changes recently. Not only have they incorporated new …
Making your content stand out in an arena where there is so much noise is pretty tough. Keeping the attention of your readers once they finally make it to your content is even harder, so you need to do as much as you can to make sure your content is top of the line. These …
Show Notes Growing your Instagram following can be more challenging than some of the other major social networks – this week we give our nine favorite growth tips for the platform. Beer of the Day: Deck the Walls by Concrete Beach Brewery @CaveJustin: 5/10 @CaveJordanS: 2/10 Here’s a quick summary: 1. Post consistently during peak hours …
LinkedIn is becoming many social media users go-to place to find industry news. Their latest update makes the site easier to use and more visually appealing, and businesses and individuals alike are investing more dollars into their time on the platform. With that being said, there are still plenty of posts and comments being shared on …
Local directories are extremely important – especially for any local business, where they often take up a majority of the first page of Google branded searches. This is because they carry such weight in search engines. They can often be the deciding factor when someone searches for your business online. For example, we had a client …
Show Notes In this episode we go over a few of our favorite email tips for any business with company newsletters or email lists. Beer of the Day: Pure Hoppiness by Alpine Beer Company @CaveJustin: 8.5/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Use an email provider, and don’t add anyone to your list that hasn’t subscribed …
With thousands of business podcasts to choose from, and new ones being launched every day, narrowing down what to listen to can be a challenge. Whether you’re looking for something broad or very specific, chances are there’s a podcast that speaks to your interests. Here are seven of the absolute best business podcasts, each with …
Show Notes In this episode we go over four LinkedIn dos, and four LinkedIn don’ts. Don’t fall victim to these common mistakes. Beer of the Day: Sea Cow Milk Stout @CaveJustin: 4/10 @CaveJordanS: 6/10 Here’s a quick summary: 1. Share industry related news 2. Post industry related blogs on Pulse 3. Share your company culture in …
If your Facebook ads aren’t working as well as you want, it’s likely due to several reasons. The Facebook ad platform allows for a lot of flexibility for the individual user. This is good and bad, as the more flexibility we the users have, the more prone we are to running unsuccessful ad campaigns. If …
March is here, and so are Cave’s social media content ideas! The past month flew by, it’s almost like there are fewer days in February or something. Hilarious jokes aside, if you’re reading this you’re probably here to get some content ideas for March. We’ll cut to the chase and give you some of the …
