Jordan Scheltgen

Marketers can no longer think desktop first, and mobile second when it comes to their brand. With 91% of American adults keeping their mobile devices within arm’s reach and more than 50% of mobile searches leading to a sale, it’s time to start thinking mobile first with marketing (Forbes). As our customers’ attention shifts from platform …

We Need to Talk About Twitter It’s time for a Twitter-vention. I’m constantly amazed at the tactics used by marketers to sell their goods and services on Twitter. They spam, they annoy, and they push the limits on literally any tactic that shows any sort of results — and even some that don’t. Before I …

When we started as Cave Magazine, I thought page views were everything. I would fixate on the number every month, set goals around this metric, and ultimately put page views on a pedestal. Naive me thought that’s all that mattered. We would create content with multiple pages to create more page views, not realizing we …

$327. That’s the amount we spent on our first marketing endeavor in 2011. We bought a bunch of posters to hand out at our university— man, we didn’t know what we were doing. At the time, that $327 felt like it was a million dollars. Though that story doesn’t indicate it, in our early days …

This week, Adweek released its annual list of the Most Viral Ads for 2015. Maybe you’ve seen a few of them already, if not you’re in for a real treat. Take a few minutes, sit down and watch these amazing ads. Notice a common theme? 5. Budweiser “Lost Dog” Shares: 2,808,541 4. Roc by Ronaldo …

When you’re complaining about not having time for things, remember, you and @TheRock have the same 24 hours in a day. #getafterit — Jordan (@cavejordans) September 9, 2015 We can’t change the amount of time we have in a day; however, we can change how we use that time to be more efficient. In this …

When is the best time to drink coffee? I used to be just like everyone else. I woke up, hit the snooze a couple of times, and then bee-lined it straight for my already brewing pot of coffee. Obviously, I’d set it the night before, because how could I stand to wait 10-minutes in the …

Is reading fiction a waste of time? A statement made by the frontman of the band Oasis caused quite a bit of controversy in 2013. In a British GQ interview, Noel Gallagher stated: “I only read factual books. Novels are just a waste of f–king time.” Fiction-lovers were quick to call Gallagher the Big Bad …

I put on football pads for the first time in 1997. I was a nine-year-old boy, who until that point hadn’t seriously played any sport. To be honest, I had no idea how the game even worked. Though, I was lucky to have my best friend on the team, and his father as a coach. …

I started regularly reading books when I was in my teens. It used to take me over an hour to read 30 pages. Thinking I was born a slow reader, naturally, I spent a lot of time trying to correct my problem. In pursuit of a normal reading speed (about 200 words per minute), speed …

1. Running a Business Is Like Driving a Car – Not a Rocket Ship Many entrepreneurs about to start their businesses fret over every detail as if their business is a rocket ship preparing to take off into space. It’s a common misconception that there is no second chance to recalculate your course once you’ve …

What’s the difference between being rich and being poor? Often, it comes down to daily habits (there’s a reason the Power of Habit is my second favorite business book). For those of you who have ever wondered what Oprah Winfrey and Warren Buffet have in common: you’re in luck. Take a look at the infographic …

As it stands, we’re a company of seven people – Three in Toronto, two in Vancouver and two in Los Angeles. Needless to say, remote work environments present a series of challenges. How do you communicate, and collaborate effectively? How do you measure accountability? How do you make sure everyone feels like they’re part of …

Think Twitter doesn’t need to be a part of your digital marketing strategy? We often hear this from traditional businesses and it couldn’t be further from the truth. You don’t have to be a startup to benefit from the micro-blogging platform. Traditional organizations around the world have shown that Twitter is not just for angst …

Over the past two years, I’ve found several tricks and tools to help me be more productive throughout the day. Aside from Bulletproof Coffee, a large part of my productivity is actually fueled by my routine the night before. 5. Maintain a regular sleep schedule Waking up to an alarm clock is a social norm. …