Show Notes In this episode, we discuss how to handle politics, religion, and holidays on social media. Beer of the Day: Green Flash – Passion Fruit Kicker @CaveJustin: 8/10 @CaveJordanS: 4/10 Here’s a quick summary: 1. Keep your political opinions off of your business page – it only alienates you from your customers 2. Religious views should remain …
Show Notes In this episode, the guys go over what they hate about your website. It’s a bit of a rant. Beer of the Day: Victory Brewing Company – Sierra Nevada Beer Camp Tropical IPA @CaveJustin: 8/10 @CaveJordanS: 7/10 The guys forgot to take a photo this week, so instead here’s a photo of Jordan’s favorite football team, …
Show Notes In this episode, the guys go over ways to grow your email list. They touch on organic methods, paid methods, and mistakes to avoid when growing your list. Beer of the Day: Victory Brewing Company – Golden Monkey @CaveJustin: 3/10 @CaveJordanS: 1/10 Here’s a quick summary: Ways to grow your list organically – ASK! …
Show Notes In this episode, the guys go over two social media sins, and what you can do instead of taking shortcuts. Beer of the Day: Monk in the Trunk Organic Amber Ale @CaveJustin: 8/10 @CaveJordanS: 8/10 Here’s a quick summary: Things to never do on social media: 1. Automate your social media feed 2. Buy followers What …
Show Notes In this episode, the guys go over what questions you need to ask when hiring a marketing agency. They’ll go over the good, the bad, and the red flags that should make you run for the hills. Beer of the Day: PALM @CaveJustin: 6/10 @CaveJordanS: 7/10 Here’s a quick summary: Questions to ask: 1. Can …
Show Notes In this episode, the guys talk about bad SEO practices, how to avoid them, and what to look for when hiring an agency to help with search engine optimization. Beer of the Day: Goose Island – Summertime Kolsch @CaveJustin: 6/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Don’t link-spam, buy links, or engage in any other black-hat …
Show Notes In this episode, the guys talk about how you can get in front of more customers, and where to find them. Beer of the Day: Holy Mackerel – Panic Attack @CaveJustin: 1/10 @CaveJordanS: 1/10 Here’s a quick summary: 1. Traditional forms of marketing are losing the attention of many audiences 2. You NEED to be where your …
Show Notes In this episode, the guys discuss what constitutes great blog content, and how you can stand out with your articles. Beer of the Day: Key West – Southernmost Wheat @CaveJustin: 8/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Define your audience before you start writing 2. Great content takes time – the more effort you …
In this episode we go over six ways to get more traffic to your blog. Beer of the Day: Hopgun – Funky Buddha Brewery Here’s a quick summary: 1. Publish on all owned social media accounts 2. Use social discovery sites such as Reddit, StumbleUpon and Digg 3. Mention companies with similar followings and share …
One of the great things about WordPress is its vast community, and when it comes to creating good social plugins the crowd has not let us down. WordPress is full of excellent social plugins to help you grow your following and connect with your site’s visitors. Here are a few tried and tested plugins that …
In this episode, the guys go over how they’ve managed to get their content published on major publications like Social Media Today, Adweek, and Inman News. Beer of the Day: Victoria – Mexico Here’s a quick summary: 1. Do your research – find out what types of articles your target publication is accepting from contributors …
In this episode, the guys will walk you through the proper ways to use LinkedIn for both individuals and businesses. You’ll learn what to post, best practices, and why recommendations are 10x more powerful than endorsements. Beer of the Day: Lagunitas IPA Here’s a quick summary: 1. Connect with industry leaders in your space 2. …
Social media is no longer optional if you’re running a business. It’s become a key way to engage with your current and potential customers, and it’s only becoming more important in terms of marketing strategy. From 2014 to 2015, social ad spending increased 33.5%, and those numbers are only skewing higher. If you’re serious about …
I get asked this question at least once a week, “so how does it work with all of you guys being friends and working together?” The answer is pretty well actually. I’ll tell you why. We’ve done a couple things differently here with regards to our work culture. Input on company objectives, initiatives and strategy …
One of my favorite things about the Google Chrome browser is its flexibility. You can customize it until your fingers bleed, and the sheer number of extensions you can install makes it hard to beat. While some of my co-workers prefer Firefox, I’m a Chrome user through and through, and if you’re like me I’ve …
There’s one skill that every single human being can master to improve his or her career, social standing, and even home life – that skill is the art of selling. To those who would say, “I’m not in sales, I don’t need to master the art of selling,” I encourage you to keep reading. You, too, …
