Jordan Scheltgen

In a blog post on their Medium account today, Vine announced that they’ll be closing up shop within the next few months. The words R.I.P. Vine have been circulating the internet, highlighting the closing of the platform. This comes after Twitter’s recent announcement that they’ll be laying off 9% of its workforce in an attempt to …

As September approaches, it’s crucial to stay ahead of the curve with your social media strategy. In this post, I’ll share some insights and ideas that will help you make the most of your content efforts as we head into the fall. 1. Trends Matter, But Authenticity Matters More When planning your social media content, …

It’s almost hard to keep up with the changes happening at Instagram. First, we saw new business profiles introduced. This move allowed business owners and brands to advertise directly within the platform and set up custom contact buttons. Next, Instagram Stories were integrated into the app. This was almost a complete duplication of Snapchat’s Stories, giving …

I’ve read plenty of articles highlighting tips and tricks for different social and messaging apps, and usually, I’m left unsatisfied. Here’s how it usually goes: I click the article, being the “secret tips” nerd that I am. The article is in a slideshow format, with 17 different slides to scroll through. I spend six minutes …

We’ve seen a lot of great Instagram updates lately, including the ability to add Stories which is a direct attack on Snapchat. We’ve also seen an overhaul (and the creation of) business pages on Instagram. This overhaul gives brands much more power on Instagram, and it’s important that every page owner takes the necessary steps …

When Snapchat bought Bitmoji maker Bitstrips in March 2016, it became clear that the company was trying to up its emoji presence. Snapchat’s always been one of the more fun social apps, and Bitmoji integration seemed like it would make a perfect fit. This week, we saw that integration go live, and it hasn’t disappointed. …

Is Instagram’s new ‘Stories‘ feature a Snapchat killer? Probably not – it’d be extremely difficult to convince 150 million of the most loyal daily active users to switch platforms overnight. But, we may have just witnessed the start of a further push by Facebook to grab more land in the video messaging space – and that’s worth …

There are a lot of articles on the best photos apps for social media professionals, and they all seem to follow the same template. They cover way too many apps, leaving you with the need to download 18 apps and test them out for yourself. Not a very good way to spend an afternoon. Instead, …

Despite what you may have heard, blogging is not just for angsty teenagers. It’s for businesses too. Not only can blogs help you attract new customers through content marketing, they can also help you improve your website’s presence in search results. If there’s one area you should invest more time into online, it’s your blog. …

In this 45-minute keynote speech at Digimarcon West, our Founder Jordan Scheltgen spoke about how Cave Social got its start in content marketing, and how you can use the same tactics to grow your audience.

We’re kind of productivity nerds around here at Cave. Whenever a new tool or piece of technology comes out, someone on our team will be racing to try it out. We’re quick to adopt, but we also quick to drop. If something isn’t clicking with our team, and we can’t see the measurable benefits of …

Do you want to use Facebook to acquire new customers and increase sales? Do you need to bring additional high-quality traffic to your website from Facebook? You’re in luck, because with Facebook’s Business Manager, there’s a world of possibilities at your fingertips. One of the easiest ways you can acquire more customers on Facebook is …

Creating a Facebook Ad Account is the last step before you start promoting your Facebook page, website, offer, app, or anything else via the Facebook ads platform. It’s an easy process and it provides you with a host of marketing tools to promote your brand.  [Tweet “5 Steps to Creating a Facebook Ad Account via @CaveSocial”] …

Setting up a Facebook Business Page Do you want to open your product or service up to the digital world? Opening a Facebook Business Page is the place to start. While it may seem daunting I promise you, the process is as simple as it is important. Take the time to set up a business …

Retargeting works, and it works really well. Marketing Directors, startup founders, and business owners should all be using retargeting ads. They help grow customer acquisition, brand awareness, and site engagement immensely. Here are just a few eye-popping statistics about retargeting that are sure to pique your interest. [su_highlight background=”#fff599″]-Website visitors who are retargeted with display …