Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

12 Shocking Video Statistics You Need to See

Video Statistics You Need to See Especially if you’re in marketing. Are you using video in your marketing efforts? At Cave, we host a weekly YouTube series and produce as many live videos as possible. The statistics below inspired our efforts, and show that video is growing online at a rapid pace. If you’re sitting

Social Media Predictions for 2017 – Episode 20

Show Notes In this episode, the guys each give 3 predictions for social media in 2017, along with one BOLD prediction. Beer of the Day: Quackalope IPA by Barley Mo Brewing Co. @CaveJustin: 9/10 @CaveJordanS: 7.5/10 Here’s a quick summary: Jordan’s Predictions: 1. LinkedIn will incorporate video, via influencers and peer to peer 2. Paid geofilters will be

Facebook Introduces “Live Audio”

Facebook announced today that they’re stepping into the audio game. The social media giant will now allow publishers to post live audio clips straight to Facebook, encouraging those producing live video content to test out the feature set. For some, live video can seem too intrusive. Finding on screen talent is a difficult task, and

3 Smart SEO Tips To Improve Your Search Rankings – Episode 19

Show Notes In this episode, Jordan and Justin run through 3 quick SEO tips to help you rank better in search engines. Beer of the Day: @CaveJustin: 10/10 @CaveJordanS: 10/10 Here’s a quick summary: 1. Add alt tags to all of your images 2. Add titles and descriptions that people are searching for 3. Use Google Webmaster tools to

5 Brands That Took a Beating in 2016

Some are sad that 2016 is coming to an end. It feels in many ways like it just got started. These five brands, however, cannot wait for the new year. They’ve all faced significant challenges in 2016, whether it be scandals, layoffs, or exploding phones (pretty sure you might be able to guess which brand

3 Extremely Bold Social Media Predictions for 2017

Bold Social Media Predictions for 2017 2016 was one of the most interesting, transformative years on record in social media. We saw the introduction of live video on Facebook, fake news stories and editorial issues in abundance, a hardware introduction from Snapchat, and Instagram creating Snapchat-like features almost monthly. With so much change taking place,

Social Media Content Ideas for December 2024

social media ideas for December

As December approaches, it’s time to gear up your social media strategy for the end of the year. This month is brimming with opportunities to connect with your audience, celebrate the season, and set the stage for the year ahead. Here are some tips and ideas to inspire your December content. 1. Embrace Holiday Cheer

Four Resources Every Marketer Should Use – Episode 18

Show Notes In this episode, we discuss our favorite marketing resources. Beer of the Day: Hallo Ich Bin Berliner Weisse – Peach @CaveJustin: 2/10 @CaveJordanS: 3/10 Here’s a quick summary: 1. There are a lot of resources available, but to stay well rounded you need to use several weekly. 2. Moz is a great resource for SEO information. In

The 11 Top Resources For New Marketers

best resources for new marketers

You can quickly become overwhelmed if you’re new to the marketing world. There are thousands of podcasts, blogs, and YouTube channels you can check out, each with its own unique spin. Navigating through the content is a challenge, so we thought we’d highlight some of the best options for our readers. Here are 12 of

The Psychology Behind 5 Famous Company Slogans

Marketers use psychology daily, whether they know it or not. We’re constantly searching for ways to convince and attract people to the companies and brands we represent, in order to up engagement, brand awareness, and ultimately sales. Slogans are the perfect example. They’re meant to capture the consumer’s attention and leave them with a feeling

We Tested 11 Facebook Messenger Bots: Here’s the Scoop

When Facebook introduced Messenger Bots in early 2016 at their F8 Developer Conference, we were pretty excited to see what would be developed in the coming months. While the platform is still relatively young, developers have put forward several Messenger Bots that are showing off its capabilities. If you’d like to see the Introduction of

Instagram Makes Major Changes to Stories Features

Instagram Stories made some major changes today, announcing that users will now be able to have more options when using the platform. Here’s a look at the three major changes they announced, and when you can expect to find them within the app. 1. Links Available: To verified users only at this point This new

How to Stay Practical About Digital Marketing – Episode 17

Show Notes In this episode, we discuss Snapchat, marketing gurus, and why you shouldn’t put all of your marketing eggs into one basket. Beer of the Day: ‘Merica by Prairie Artisan Ales @CaveJustin: 7.5/10 @CaveJordanS: 7.5/10 Here’s a quick summary: 1. New platforms are great, but they don’t require 100% of your attention 2. Snapchat’s targeting options

7 Habits You Need to Drop to Become More Productive According to Science

When we analyze our productivity it’s common nature to look at what we can add to our routine. Whether it’s exercising more often, working on a personal project or getting more done at work, we’re always looking for more to do to increase our productivity. That’s not what this article is about. More often than

Tips & Tricks For Working Remotely – Episode 16

Show Notes In this episode, we’re offering tips and tricks we’ve learned from our time working semi-remotely over the past year. Beer of the Day: Uinta Punk’n Pumpkin Ale @CaveJustin: 7.5/10 @CaveJordanS: 7/10 Here’s a quick summary: 1. If you’re working remotely, you need to keep the same hours as your team 2. Always be available 3. Stay

3 Awesome Places to Write Content (Other Than Your Blog)

There are a lot of ways to create great content, but creation is only half the battle. Once it’s written, the focus turns to syndication. There are plenty of platforms you can publish your content on, and some are better than others. If you’re only sharing content on your company blog, I’m here to offer

The 3-S Plan for Content Curation

Need to find content for your social channels? You’re in luck. We just published an article on Social Media Today highlighting the best places to find content. Check it out here: But what about after you’ve found articles and videos to share? What are the next steps? At Cave, we’ve put together a simple 3

Social Media Content Ideas for November

We’ve all heard of Movember and No Shave November, but did you know that November is National Peanut Butter Lovers Month? Or Vegan Month? Finding and creating content is a constant battle – that’s why we’ve put together this list of monthly observances for November. Hopefully, a few of these will get your creative juices