Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

The Doorman Fallacy: How Automation-Obsessed Marketers Fail Customers And The Bottom Line


During the 1980s consultants recommended luxury hotels could save money and increase profits by firing their doorman. They figured by installing automatic and revolving doors that hotel guests could let themselves into the buildings, ultimately absolving the need for a front doorman. Seems rational, right? However, this move didn’t increase hotel profits––it lost them money.

Best Social Media Marketing Agency: 5 Choices for 2024

social media agency

After running a social media-first agency for the last 12+ years, we’ve talked to thousands of business owners about social media and if they do/do not need to hire an agency to help them out. If that’s you, and you’re looking for an agency to help you, this article will take you through the steps

⚫️🟡 9-Step Social Media Growth Plan


Today, I want to talk about the nine-step process we used to grow a struggling SAAS platform from 561 to 60,000 REAL followers in 12 months without a dollar in ad spend. Here’s the exact process we used(that any brand can copy): 1. Stopped talking about the brand Brands love to talk about themself. That’s

⚫️🟡 Balancing Chasing the Algorithm vs. Creativity on Social Media


There is one certainty in social media: algorithms change. What people want to see and what platforms serve them is always moving. So, if you’re a brand, how do you treat the algorithm in your strategy? On one hand, it’s a very real variable in the social media formula, and on the other, it’s completely

⚫️🟡 How to Create a Social Media Strategy From Scratch

social media planning

Creating a social media plan for your company can be stressful. But it doesn’t have to be. See, most brands run into issues with social media when they are: 1. Reactionary — constantly looking for trends and playing catch up with their social content 2. Non-aligned with company goals — this causes frustration from the social team,

259 – How Landing Pages Can Fuel Company Growth With Tas Bober

Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy. Check Delphinium Solutions here:’ LinkedIn: Jordan’s LinkedIn: Jordan’s X: ——-

How to Actually Be Authentic on Social Media

authentic social

“Be authentic on social media!” – Every Guru on Social Media There’s just one problem: what the hell does ‘be authentic’ mean? Over the last decade, we’ve seen social media celebrities and coaches all give different versions of the same advice: be vulnerable, be authentic, and be yourself. This vague advice leaves a lot for

7 Most Common Mistakes Brands Make on Social Media (And How to Fix Them)

Our team has edited/approved over 15,000 pieces of social media content for brands. Here are the 7 most common mistakes and how you can fix them: 1. Focusing on a self-centered angle (bragging) 🥇 If the post is about how great a brand is and doesn’t provide any other value to the audience, it will

The Top 10 Podcasts for Marketers You’ll Actually Listen To

If there’s one common thread binding successful marketers, it’s their insatiable hunger for knowledge. And in today’s fast-paced digital era, there’s no better way to stay updated than with podcasts. Offering a broad spectrum of perspectives, podcasts have emerged as an effective tool for learning on the go. Whether you’re new to the marketing field

How to Choose the Right Social Media Agency for Your Business

The importance of social media in today’s business landscape cannot be overstated. With billions of active users across various platforms, social media has become an indispensable tool for businesses looking to reach a wide audience, drive growth, and increase customer engagement. However, developing an effective social media strategy requires expertise, resources, and time, which is

CPG Social Media: A Comprehensive Guide

I’ll never forget the time I witnessed a company miss out on significant market share due to their hesitancy to embrace social media. They had a fantastic product, but their reluctance to invest in social media left them trailing behind multiple competitors. This experience opened my eyes to the critical importance of a strong social

How CPG Brands Can Use TikTok in 2024


Adapt or die. That’s the common theme in business. Whether is was Henry Ford bringing cars to mass production, erasing the horse and buggy or Apple bringing music to our pockets, erasing the Discman. Change is not expected; it’s inevitable. CPG marketing is no different. Ten years ago you might have been freaking out about

Unleashing the Power of Instagram for CPG Companies in 2023

CPG INstagram

As a seasoned marketer, you know the importance of leveraging social media to drive brand awareness and sales for your consumer packaged goods (CPG) company. Instagram being the bell of the ball. In this blog post, we will explore how you can harness the power of Instagram in 2023 to maximize your CPG brand’s success.

Top 5 SaaS Marketing Agencies for 2024

SaaS Marketing Agency

SaaS Marketing is not for the faint of heart. With set burn rates and often-times lofty goals pressure is on internal marketing teams to perform. That’s where having a great SaaS agency partner comes in. However, most agencies don’t have experience growing SaaS companies. In this article, we’ll go through what to look for in

Best CPG Marketing Agency: Top 5 Choices for 2024

CPG Marketing Agency

When it comes to growing your CPG (Consumer Packaged Goods) brand, having the right agency in your corner can make all the difference. A strong marketing team can help you increase sales, retention, and profit margins.  Unfortunately, many companies work with agencies that have no CPG-specific experience. You want to find someone who understands your

How to Hire the Best Social Media Manager

social media manager

Social media managers manage the day-to-day curating, posting, and responding on your company’s social media accounts. They create content calendars, and work with other departments, and outside partners to make sure your brand is represented online the best it can be.  The job is no small feat either. Social media managers (SMMs) need to be

MYM 119 – Creating a Content Machine With Rob Cressy

Mind Your Marketing · MYM #119 – Creating a Content Machine With Rob Cressy We sit down with Bacon Sports Founder, Rob Cressy, to talk about how he transitioned from being a sports media company to becoming one of the most sought-after podcast consultants in marketing.