Jordan Scheltgen

When it comes to growing your law firm, having the right marketing agency in your corner can make all the difference. A strong marketing team can help you increase client acquisition, retention, and overall revenue. Unfortunately, many law firms work with agencies that have no legal-specific experience. You want to find someone who understands your …

In today’s digital landscape, gaining authentic followers on your business accounts isn’t just about playing the algorithm game; it’s about genuine human connection. The hacks that used to work are obsolete. So, let’s break down what actually works to grow your social media following in 2024. 1. Brute Force: Building Genuine Connections Forget the shortcuts; …

Struggling to manage your brand’s social media? You’re not alone. Deciding between an in-house manager, a freelancer, or an agency can be tricky. Each option has its pros and cons, and the right choice depends on your specific needs and budget. You don’t want to get stuck paying someone to put your brand in a …

It’s not about organic social media vs. paid social media for your brand’s success. It’s about organic social media and paid social media for your brand’s success. So, how do you balance both? I’ve seen countless brands fumble this balancing act, either burning cash on ads without a solid organic foundation or obsessing over likes …

Look, I get why some leaders are still side-eyeing social. On the surface, it can seem like a big brand awareness pool party––a hazy world of fad dances, vapid influencers, and vanity metrics galore. To the uninitiated, hearing things like “We got 5,000 new followers this month!” or “That video hit 10,000 views!” sounds like …

In the crowded world of social media, how do you stand out without getting lost in a sea of sameness? The answer lies in a strategy that goes beyond the well-trodden paths of competition and innovation—a strategy called the Purple Ocean. Inspired by the groundbreaking ideas in the book “Blue Ocean Strategy” by W. Chan …

Big brands have content pillars––and they use them. These are topics and themes around which they build all of their content. Although big brands have big budgets, teams, and seemingly unlimited ad resources, they use the same content strategies available to SMBs. So, what are these content pillars, and how can you use them? Four …

The biggest brands and creators on social media follow this playbook with their content. And you can use it too. I call it the Bites & Bangers strategy. This approach to social media circles around two types of content: 1. Bites 🌯 Bites are short/quick-to-create pieces that (i) stop the scroll and (ii) get people …

Do you ever wonder why some brands always seem to have success with their social media and appeal to the masses? And I’m not talking about the ones with the most money or history. But the ones who are new and seemingly never run out of ideas. Well, I will let you in on a …

There’s a common trap that many startups and small to mid-sized businesses fall into before their social media team even has a chance to shine: overhiring. While it might seem counterintuitive, hiring too many people too quickly can harm a marketing team’s effectiveness and efficiency. More people equals more overhead, opinions and levels of approval––or …

During the 1980s consultants recommended luxury hotels could save money and increase profits by firing their doorman. They figured by installing automatic and revolving doors that hotel guests could let themselves into the buildings, ultimately absolving the need for a front doorman. Seems rational, right? However, this move didn’t increase hotel profits––it lost them money. …

After running a social media-first agency for the last 12+ years, we’ve talked to thousands of business owners about social media and if they do/do not need to hire an agency to help them out. If that’s you, and you’re looking for an agency to help you, this article will take you through the steps …

Today, I want to talk about the nine-step process we used to grow a struggling SAAS platform from 561 to 60,000 REAL followers in 12 months without a dollar in ad spend. Here’s the exact process we used(that any brand can copy): 1. Stopped talking about the brand Brands love to talk about themself. That’s …

There is one certainty in social media: algorithms change. What people want to see and what platforms serve them is always moving. So, if you’re a brand, how do you treat the algorithm in your strategy? On one hand, it’s a very real variable in the social media formula, and on the other, it’s completely …

Creating a social media plan for your company can be stressful. But it doesn’t have to be. See, most brands run into issues with social media when they are: 1. Reactionary — constantly looking for trends and playing catch up with their social content 2. Non-aligned with company goals — this causes frustration from the social team, …