Jordan Scheltgen

There was a time when follower count felt like everything. A bigger number meant more reach, more credibility, more clout. But those days are over. Social platforms have moved to interest-based algorithms. Your content isn’t just shown to your followers—it’s shown to people the platform thinks will engage, regardless of whether they follow you. That …

Put your most important sentence first. That’s the key to writing better social media captions. Alongside that, there are some best practices to share with you: 1. Start with the Hook Your first sentence needs to grab attention immediately. 70% of social media users scroll quickly past content, so if you don’t hook them within …

Let’s explore five key social media trends in 2024 reshaping the landscape and how your business can leverage them for growth. 1. Increased Daily Social Media Usage Across Platforms Key Takeaway: Users are spending more time than ever on social media platforms. Recent statistics reveal a significant increase in daily social media usage: What This …

In today’s competitive dental landscape, having a strong marketing strategy is crucial for orthodontic practices looking to thrive and grow. The right marketing agency can be a game-changer, helping you attract new patients, retain existing ones, and boost your overall revenue. However, finding an agency that truly understands the unique challenges and opportunities in orthodontic …

As someone who has run a social media agency for the last 12 years, I’ve seen the good, the bad, and the downright ugly in this industry. With countless agencies popping up and disappearing just as quickly, knowing what red flags to look for when hiring a social media agency is crucial. Let’s dive into …

When it comes to growing your law firm, having the right marketing agency in your corner can make all the difference. A strong marketing team can help you increase client acquisition, retention, and overall revenue. Unfortunately, many law firms work with agencies that have no legal-specific experience. You want to find someone who understands your …

In today’s digital landscape, gaining authentic followers on your business accounts isn’t just about playing the algorithm game; it’s about genuine human connection. The hacks that used to work are obsolete. So, let’s break down what actually works to grow your social media following in 2024. 1. Brute Force: Building Genuine Connections Forget the shortcuts; …

Struggling to manage your brand’s social media? You’re not alone. Deciding between an in-house manager, a freelancer, or an agency can be tricky. Each option has its pros and cons, and the right choice depends on your specific needs and budget. You don’t want to get stuck paying someone to put your brand in a …

It’s not about organic social media vs. paid social media for your brand’s success. It’s about organic social media and paid social media for your brand’s success. So, how do you balance both? I’ve seen countless brands fumble this balancing act, either burning cash on ads without a solid organic foundation or obsessing over likes …

Look, I get why some leaders are still side-eyeing social. On the surface, it can seem like a big brand awareness pool party––a hazy world of fad dances, vapid influencers, and vanity metrics galore. To the uninitiated, hearing things like “We got 5,000 new followers this month!” or “That video hit 10,000 views!” sounds like …

In the crowded world of social media, how do you stand out without getting lost in a sea of sameness? The answer lies in a strategy that goes beyond the well-trodden paths of competition and innovation—a strategy called the Purple Ocean. Inspired by the groundbreaking ideas in the book “Blue Ocean Strategy” by W. Chan …

Big brands have content pillars––and they use them. These are topics and themes around which they build all of their content. Although big brands have big budgets, teams, and seemingly unlimited ad resources, they use the same content strategies available to SMBs. So, what are these content pillars, and how can you use them? Four …

The biggest brands and creators on social media follow this playbook with their content. And you can use it too. I call it the Bites & Bangers strategy. This approach to social media circles around two types of content: 1. Bites 🌯 Bites are short/quick-to-create pieces that (i) stop the scroll and (ii) get people …

Do you ever wonder why some brands always seem to have success with their social media and appeal to the masses? And I’m not talking about the ones with the most money or history. But the ones who are new and seemingly never run out of ideas. Well, I will let you in on a …

There’s a common trap that many startups and small to mid-sized businesses fall into before their social media team even has a chance to shine: overhiring. While it might seem counterintuitive, hiring too many people too quickly can harm a marketing team’s effectiveness and efficiency. More people equals more overhead, opinions and levels of approval––or …