Mind Your Marketing · MYM #03 – Pivoting B2B Marketing Efforts During COVID-19 with David Atlas In this episode, we sit down with David Atlas, CMO of Zignal Labs to discuss how he and his team pivoted their B2B marketing efforts in the wake of COVID-19. Find out more about David, and Zignal Labs at …
Mind Your Marketing · MYM #02 – Building a Growth Mindset with Stefan Heinrich Henriquez, CMO at Cameo In this episode, we sit with Stefan Heinrich Henriquez, CMO at Cameo. Before joining Cameo, Stefan was the Global Head of Marketing for TikTok, and a product marketer at Google and YouTube. Follow Stefan on Twitter here: …
Mind Your Marketing · MYM #01 – Understanding the Relationship Between Product and Marketing with Caroline Tien-Spalding In this episode, we speak with Caroline Tien-Spalding, CMO of Aptology, about her experience in marketing and journey to date. We dive into the relationship between product, and marketing teams and where she sees that going in the …
Engagement is the lifeblood of successful social media campaigns. Without it, you’re simply broadcasting your message to deaf ears. So, in this blog post, we’ll get into how you can increase the engagement on your social media posts for free. 1. Engage With Other Brands’ Biggest Fans The easiest way to get more engagement on …
Succeeding in content marketing has changed in 2021. No longer will generic posts titled things like 4 Ways to Increase Twitter Followers give you any reasonable return on investment. This is because these topics have been covered to death, and are very competitive. Following that strategy is an uphill battle for content marketing. Instead, this year …
Embedding photos is a great way to legally show other people’s photos on your website, promote their content, and entice them to share your blog post on their social accounts. Let’s say you want to write about restaurants in your area. These articles are broad and cast a wide net in terms of readership. You’ll be …
We tested eight email providers to find out which was one was the best for our needs. While testing, we came across a couple of platforms that didn’t tickle our fancy. During this search, I quickly discovered that all email providers are not created equal and when I tried to find some honest reviews online …
It’s February, and that means it’s time to crack open those social media calendars and plan your month of content. Let’s cut to the chase! All of the content ideas are located below. Monthly Observances The biggest observances of the month are Black History Month and American Heart Month. February, often heralded as the month …
So you want to become a better marketer? In this blog, I’ll give you four techniques you can use to help you improve your marketing skills. The tips will range from actionable advice to mindset adjustments. No matter what discipline of marketing you fall in to, these tips will help your progression. 1. Focus on …
Growing up in Reggio Calabria, Gianni Versace spent his early years working for his mother, who owned a local sewing business. This is where Versace fell in love with fashion. Gianni made his first dress – a blue one-shoulder evening gown – at the age of nine. Princess Diana wore a version of that creation …
In 1964, NHL player Tim Horton founded the first Tim Hortons coffee shop in Hamilton, ON. Three years later, he became full business partners with his first franchisee, Ron Joyce. Unfortunately, seven years later Horton would pass away in a tragic car accident. Ron decided then to start the Tim Horton Children’s Foundation in Tim’s …
In 1999, in a small apartment in Hangzhou, China (about 2.5-hour drive from Shanghai) Jack Ma and 17 friends launched the company we know today as Alibaba. The company was founded with the vision of helping small entrepreneurs sell their products on a global scale. After raising 25 million from investors, it only took …
The Origin Story While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door with a damaged pneumatic tire. After spending hours working to repair the tire, which was glued to the wheel of the bicycle, an idea sparked. What if the brothers …
Rimmel. We’ve all heard the name, and we’ve probably all seen the commercials. We’ve seen the products in our favorite stores around the globe. But do we know how Rimmel came to be such a dynamic and impactful cosmetic brand around the world? Rimmel started as a perfumery. It dates all the way back to …
How did Guinness start? In 1752, a man used $100 inherited from his grandfather to set up a small ale brewery in Leixlip, County Kildare–a town 18 kilometers from Dublin. That man was named Arthur Guinness. A short seven years later on December 31st, 1759, Arthur signed a lease on an unfitting four-acre property near …
In a business climate where big brands are able to outspend small businesses on advertising, entrepreneurs are forced to be scrappy and creative when it comes to their marketing. With budgets tight, maximizing the impact of every dollar spent is crucial to you as an entrepreneur. Blindly spending on ads without a well thought out strategy is synonymous …
Generating social media ideas for your business can be tough sledding–especially if you/your business is new social media. However, coming up with ideas can become clockwork for you if you follow the approach we take (in the video above) and apply it for yourself. Identify what types of content fit your brand This is the …
Jordan from our team sat down with Entrepreneur Magazine to discuss what it takes to tell a powerful brand story. In this video, you’ll learn about how Cave Social was created, how we approach storytelling, and how your brand leverage content for its own marketing efforts. If you liked this video be sure to check …
