Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

Here’s Why Google is Shutting Down Google+

Well, it finally happened. Google+ is finally being shut down by Google. It’s the end of a long and winding road for Google+, but it’s the end that many saw coming. Here’s why it happened:   1. Low Engagement No one was using Google+, which has to be one of the main reasons the platform

Why The Instagram Founders Are Leaving Facebook

social media manager

It was recently announced, in a public statement, that the Instagram founders are leaving Facebook.   Kevin Systrom and Mike Krieger are leaving the company, and sources are pointing to tension that has been mounting for quite some time. This tension, it seems, has stemmed from Facebook’s inability to let Instagram function autonomously – with

Glossier: How One Company’s Blog Changed The Face Of The Beauty Industry

What happens when a blog aimed at giving women the internet’s best beauty tips, makeup tutorials, product reviews, and techniques from industry leaders, turns into a multi-million dollar skincare and makeup company? Ask Emily Weiss, the founder and CEO of Into The Gloss, a beauty blog that rose to cult-like status by using social media

In The Cave #47 – 6 Tips To Grow Your Businesses’ Instagram

  Show Notes Today we discuss a few tips to help companies get more engagement on their Instagram account. Also, you should definitely follow us on Instagram. Beer of the Day: Tusker @CaveJustin: 7/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Switch your account to a business page 2. Use hashtags and tag locations 3.

Why Instagram Steals Ideas From Snapchat

We heard it a lot in 2017 from media outlets. Instagram was constantly looking to Snapchat for new ideas. Or, borrowed ideas, I should say. It left many asking, is Zuckerberg out of tricks? Do the great minds at Facebook really have no better ideas than the ones already introduced by Snapchat? While some called

Every Entrepreneur Should Set These Five Goals

No matter what time of year it is, goals are important. Resolutions help entrepreneurs stay on track and achieve their life’s purpose — whether they be business related or not. Sometimes, it’s the business goals that can have the largest impact on an entrepreneur’s personal life. That being said, not all of the resolutions on

Social Media Content Ideas For January 2023

Planning for 2023, already? Don’t worry, because we got you! Another year, another month’s worth of social media content to be filled! If you’re looking for some social media content ideas for January, you’ve found the right blog. This month is full of great events to work into your social media calendar – here are a

How Small Businesses Can Improve Their Google Search Rankings

All small businesses, no matter who their potential customers are, should be working on improving their ranking in Google Search. Improving your presence on search engines can lead to more awareness, traffic, and sales – three things that small businesses rely on. If you’re looking to improve your search ranking, here are a few places

5 Signs Google Adwords Isn’t For You

5 Signs Google Adwords Isn’t For You With a little help from The Simpsons   First things first — I’m not an Adwords hater. In fact, we at Cave have provided Adwords services to hundreds of clients over the last few years. I speak publicly about ways businesses and marketers can improve Google Adwords campaigns, I

Snapchat Isn’t Having Fun Anymore

Think you’re having a bad week? You’ve got nothing on Snapchat. The company has been battling issue after issue this week, making for what is probably their worst 7-day period in the company’s short history. What Happened First of all, Snapchat started the week with a global outage. Not what CEO Evan Spiegel wanted to

In The Cave #46: Social Media Advice You Can Ignore

Watch the Episode Show Notes Today we discuss some of the worst social media advice floating around the internet and why you need to ignore it. The first tip? Don’t listen to anyone who claims to be an internet wizard, ninja, or any other kind of fictional character. Beer of the Day: Saint Archer @CaveJustin:

How to Rank Higher on Google

Getting your website to rank higher on Google can be a tough task. Not only for your home page but specifically when it comes to blog posts. There are over one billion blog posts that get thrown up on the web yearly. Most are mediocre, providing little to no value to your site in the

5 Outside The Box Halloween Ads and What You Can Learn From Them

Halloween is here and with it come a few ad campaigns that rise above the rest. This year, four ads did a great job of garnishing the attention of their audiences. Let us know which one is your favorite! 1. Mars Serves Up Bite Sized Horror The first outside of the box campaign comes from

3 Big Brands Dominating Social Media

Social media is an interesting world. It can be where brands destroy their reputation, get lost in the crowd, or in some cases – dominate the competition. For these three brands, social media has proven to be a valuable tool in the marketing toolbox. Each company has used minimal dollars (in most cases, zero paid

How To Master Your Next Conference – Episode 45

Show Notes We love conferences. No, seriously. We love them so much that we shot this video, all about conferences. Master them with these tips. Beer of the Day: The Union Jack IPA from Firestone Walker Brewing @CaveJustin: 10/10 @CaveJordanS: 10/10   Here’s a quick summary: 1. Buy a Snapchat geo-filter and set it up

Best Free Resources For Content Creators – Episode 44

Show Notes Today we drink Czech beer and discuss the best free media related resources for content creators. Plus, we hit the over on mustache puns, which was set at 4.5. Beer of the Day: Primator Maibock @CaveJustin: 8/10 @CaveJordanS: Sweet/10 Here’s a quick summary: 1. Unsplash is a great resource for royalty-free landscape photography

How to Start Conversations on Social Media – Episode 43

Show Notes Today and today only, we’re talking about our favorite ways to start conversations – and be more SOCIAL – on social media. Plus, our camera-man and Creative Director, Taylor, makes an interesting appearance. He learned a valuable lesson: stay behind the camera. Also, we have way more than 4 tips. Our counting skills

4 Awesome Video Editing Apps

Tell your story with these awesome video editing apps Video is taking over and video editing apps are helping make that possible. Marketers and business owners need to take advantage and put themselves and their brands in front of the camera. If you’ve been looking for tools to help make your life easier when it