Show Notes Influencer marketing is getting a tough time lately. Here are some of the pros and cons when you invest in influencers. Beer of the Day: Lost Coast Sharkinator White IPA @CaveJustin: 8/10 @CaveJordanS: 9/10 Here’s a quick summary: PROS 1. Influencer marketing is affordable, and you can get very specific with who you …
Twitter and Facebook have both expressed great interest in creating original content for themselves, and new shows are coming. Facebook and Twitter have agreed to partnerships with the following publishers. Click play on the video above to see what shows they’ll be producing together. Facebook Mashable (2 shows) Business Insider Hearst Conde Nast Big Baller …
Facebook’s new lead capture forms are working wonders for small-medium size businesses. I can attribute three main reasons why so many companies are happy with the service. 1. They’re not ugly (like many websites) We spend a ton of time trying to convince business owners to revamp and revitalize their old, slow, standard websites. Failing …
Content marketing is one of the most defensible types of marketing in the world of digital marketing. However, it’s not necessarily the easiest. The biggest factor in content marketing is embracing a long term commitment to story telling. Successful content marketing relies on a few things, much of which we talk about at length on …
Whatever happened to predictability? The milk man, the paper boy, and evening TV? Not sure about predictability and the milk man. But the paper boy and evening TV lost battles to digital media….or so it seemed. While the newspaper may not be making a comeback anytime soon, it appears as though the television may be …
Show Notes This week we’re discussing SEO strategies that small businesses can implement today. Hit play! Beer of the Day: Reel Brew Co.’s Narcissus IPA @CaveJustin: 8/10 @CaveJordanS: 8/10 Here’s a quick summary: 1. Try to rank for long tail keywords 2. Use Google Webmaster Tools to find out what people or searching for when …
If you’re a publisher or a marketer, you’re going to want to watch this video. LinkedIn just announced 5 major updates that will be rolling out shortly. Hit play below. Show Notes LinkedIn’s rolling out a ton of new features for publishers in the coming weeks. Some of them are live right now, and if …
5 Steps to Creating a Terrible Online Presence I thought long and hard about writing this entire article sarcastically but ultimately decided against it. I’ve seen too many great brands and businesses make these same five mistakes over and over again to not address them head on. So, with that, take a give this article a …
We’re in the thick of summer – but social media planners don’t get to vacation. Rejoice, fellow marketers – Cave Social, a Los Angeles agency has put together another list of social media content ideas for the month of August. Read below to get ideas for both monthly and daily happenings in August. And enjoy …
Facebook just released its second-quarter earnings for 2017, and we’ve learned a lot about the direction the company is headed. Here are three important updates marketers need to keep in mind. 1. User Growth is Still Trending Upward They released some amazing numbers, but one stands out in particular. Facebook now has over 2 billion …
Show Notes This week we’re discussing one of the worst buzz words in marketing – viral. Hit play to find out how to set expectations and truly go “viral” in your industry. Beer of the Day: The difficult to pronounce Erdinger Weißbräu @CaveJustin: 9/10 @CaveJordanS: 10/10 Here’s a quick summary: 1. Set appropriate expectations for you …
Snapchat and Facebook are battling, again With the recent announcement that Snapchat is diving into more original news programming in partnership with NBC, we’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon. NBC has hired 30 new staff members to run the twice daily …
Show Notes This week we’re discussing one of our favorite topics – evergreen content. Here’s what it is and how to use it in your marketing strategy. Beer of the Day: Beer is Back! This week we’re drinking Ex Novo Brewing’s Dynamic Duo IIPA. @CaveJustin: 6/10 @CaveJordanS: 5/10 Here’s a quick summary: 1. News, time …
Show Notes This week we’re discussing all things Google Adwords! If you have a campaign up and running or are thinking about putting one together, give this video a watch. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Think about …
There’s lots happening in July, and we don’t want you to miss any of it – so we put together our monthly list of observances that you’ll want to go over. If you’re managing social media, or are looking for content ideas this month, you’ve found the right article. Bookmark this page and stay ahead …
Fight Website Mediocrity With These 4 Tips Your website is the most valuable piece of digital real estate you own. It should be a sacred place where your potential and returning customers can connect with your brand. One mistake I see time and time again is businesses taking the Kevin Costner in Field of Dreams …
How to get more viewers, watch-time, and engagement I’ll save you a paragraph about why video marketing is becoming more and more important since 93% of marketers already use video for online marketing, sales, and communication. If you’re in the 7% that doesn’t — no opening paragraph from me is likely to change that. You’re …
Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Stabilize your video – get a …
