Jordan Scheltgen

Jordan is the Founder + CEO at Cave. He's obsessed with helping brands tell their stories. Aside from marketing, he loves spending time with his dog, Millie.

How to Make Your Website Less Boring

 Fight Website Mediocrity With These 4 Tips Your website is the most valuable piece of digital real estate you own. It should be a sacred place where your potential and returning customers can connect with your brand. One mistake I see time and time again is businesses taking the Kevin Costner in Field of Dreams

5 Video Marketing Tips to Boost Your Exposure

How to get more viewers, watch-time, and engagement I’ll save you a paragraph about why video marketing is becoming more and more important since 93% of marketers already use video for online marketing, sales, and communication. If you’re in the 7% that doesn’t — no opening paragraph from me is likely to change that. You’re

How to Make Awesome Videos on a Budget – Episode 37

Show Notes Today we discuss ways to shoot a great video on your smartphone. Sometimes keeping it simple is the best way to get things done! Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Stabilize your video – get a

McDonald’s Wants You to Apply For a Job on Snapchat

McDonald’s & Snapchat Make it a Combo While Snapchat and McDonald’s may seem like very different businesses at the outset, they do have a couple of similarities. First, each company can successfully claim “Over 99 Billion Served”. While most are familiar with this phrase being seen on McDonald’s signs around the world, Snapchat itself serves up

4 Easy Ways to Get Earned Media Using Social Media

Get more exposure with these quick and easy tips Earned media is one of the best areas of marketing that you can invest your time into. If done properly, you can reap serious rewards. All it takes is a little hard work. Here are a few quick ways you can get more earned media by using

How to Schedule Your Social Media FAST – Episode 36

Show Notes Today, we’re talking about how to do your social media in one hour per week. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Use a content calendar to lay out your themes, important dates, and posting schedule 2. Try to stay a

Social Media Content Ideas for June

Hello, June! Let’s get to creating content and staying up to date in our calendars! Great things are happening in June. Here’s a look at both the monthly and daily occurrences for the month of June – they’ll provide you with some social media ideas that you can use to promote your business. Note: Is

WordPress Plugins You Need For Your Website – Episode 35

Show Notes This week we’re talking about our absolute favorite WordPress plugins. Hit play to get the goods. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Yoast SEO lets you add alt tags, meta descriptions, and a bunch of other important

The Most Popular Messaging Apps, By The Numbers [INFOGRAPHIC]

What are the most popular messaging apps? That’s a good question. Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.   The power of messaging

The Most Popular Messaging Apps, By The Numbers [VIDEO]

What are the most popular messaging apps? That’s a good question. Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free. The power of messaging apps

3 Profitable Types of Social Media Ads

There are a ton of options when it comes to social advertising. What started as buying likes has evolved into some of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore. Here’s a look at some of the

Tips to Crush It On Snapchat – Episode 34

Watch the Episode Show Notes This week we discuss a few of our favorite Snapchat tips, that work with any platform offering stories. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Use filters to stand out 2. Buy filters for appropriate

4 Things Not to Overlook in Google Adwords

Adwords is still one of the most popular forms of digital marketing. If you’re selling a product or service, search ads can help drum up business and put dollars in your pocket. That being said, there are a few things you should be sure not to overlook when you set up a search campaign. Hopefully,

5 Ways To Drive Traffic To Your Blog

So, you’ve spent the time to create great content on your blog, but now the ultimate question is: How do I get people to read/watch it? Trying to keep people’s attention isn’t easy in a digital world where there are so many distractions. Getting people to view your blog regularly is always tough, but these

How to Make More Money With Facebook Ads – Episode 33

Show Notes This week we discuss Facebook ads, and ways to improve your return on investment. Beer of the Day: No beers! Drinking in public is frowned upon in California. @CaveJustin: 0/10 @CaveJordanS: 0/10 Here’s a quick summary: 1. Match your targeting to your goal 2. Look at what you’re trying to accomplish, and backtrack

LinkedIn’s Advertising Platform Just Took a Huge Step Forward

  LinkedIn is the default social network to connect with business professionals — but it’s advertising platform hasn’t always been the first choice for marketers. That being said, recent updates to the platform are truly exciting for B2B marketing professionals. LinkedIn recently announced three long-awaited tools to help marketers and business owners reach new audiences.

Social Media Content Ideas For May

Bring it on May 2024.  Welcome to May, a new month to get outdoors and play, or if you’re like us – another month to schedule social content. Here’s a look at what’s happening this month. Enjoy! Check out our latest post on Social Media Content Creation: How to Use Bangers & Bites to Create